Some reasons of popularity of PLR Articles

PLR (Private Resell Rights) is a license, where the author sells most or all of the intellectual property rights in his work. The license is determined by the author of the work and has no legal definition. Personal brand is derived from private labeling. Such a license, including resell rights, is also used in the Internet marketing. In other words, it is when you buy the rights to the product of the author and can use or change it in any way.
Some examples in order to better understand how PLR Articles work:
• For example, if I wrote a series of articles and then sold them, the man whom I sold them can change them and use them at own discretion.
• For example, if the author of A creates the content, he can sell Resell Rights to the author B, which allows the last to make certain allowable changes, add own name and company name, and so on, and then resell the content.

During the creation of the PLR, the original writer creates content, and then sells it to a single resale, while maintaining the copyrights. The buyer is free to use, modify, and distribute it in accordance with the agreement on the PLR. This agreement is set by the author of the material and may include rebranding, change or add a name to the product. Add personal brand can vary in different authors, as it is the original owner of content that decides how content can be used and modified. In other words, it is not easy to just buy the content and use it at your convenience. The author, as a rule, introduces certain restrictions.
Clarification of rights you get in Free PLR Article Directory

There are several categories of content rights, and it is important to understand the differences so you can make the most of your business on the purchased product without having to worry about legal issues or issues of plagiarism.
1. Resell Rights: Normal resell right allows the buyer to resell the original content of the purchase. As a rule, the content should be sold in the original condition, and contain PUO (personal use only) license agreement. Sometimes, there are limitations, such as the requirement of a certain price, which is set by the author of content. In this case, the first buyer can sell the product, but subsequent buyers can not do it.
2. Master Resell Rights: In this category, the buyer may sell both the content and the rights to resell. This means that not only the original purchaser can sell the content, but also subsequent buyers can sell it too.
3. Rebranding: With the rebranding, the original purchaser of content can replace the links with own writer. Nevertheless, the customer can not change the content of the text. Rebranding is usually offered along with the usual resell right when only the original buyer may resell the content.
4. Private Label Rights: As mentioned above, the buyer acquires the right on personal brand, he can alter or edit the content and resell it. This type of right gives the customer the greatest freedom of action with original content. However, the creator of the original text can still include in the license certain limitations that must be observed.
5. Giveaway Rights: simplified rules allow content purchase, not to use it for resale. The buyer can not claim ownership of the content or for the contents of receipt of payment. In most cases, the contents can not be substantially changed.

Can I use Quality PLR Articles to create a site?
Recently, there have appeared many sites offering so-called PLR content. It can be executed in a series of articles on any subject, and can be presented in the form of a website. A person can only download the material on the hosting and the site is ready. The question is whether it is effective for all uses.
Let us stop one more time on the meaning of PLR. What is PLR content? "PLR" means "Private Label Rights", that is the right of personal brand. In other words, you can do with that content almost anything you want. That is: to attribute to its authorship, modify it in any way, use it to create websites on the Internet, selling it, and much more.
Main advantages and disadvantages of Free Download PLR Articles
The advantage is that you do not need to understand the topic and write all these articles. Disadvantages are also quite obvious. Many people can use these materials. That is, even if two people take them without change and create their own websites, such content will be, generally speaking, non-unique. PLR content can be both paid and free. Free, you can give to many of hands (giveaway), where you can download a lot of things just for your email address. Paid are sold as a package, or it can be found on various paid membership sites.
The idea of paid content means better quality and fewer people who use it. But it is not always so. Quality of expensive articles is sometimes even lower than of free ones and they still can be sold to several buyers. Usually, customers are not given any guarantees. As for the smaller number of applicants for the use, there is no big difference whether the same content is used 500 times, or only by 5 people, that does not solve non-unique problem.

Is PLR content taken from Free PLR Article Directory suitable for building sites?
- First of all, such articles can be rewritten. However, such a method is unlikely to be relevant to our webmasters. Even in the English-language Internet converge on the fact that the rewriting of the articles is not much more profitable for the price or labor costs than writing original articles. Moreover, the quality of the latter, is generally higher.
- Secondly, under certain conditions, the material can not be changed at all or almost not changed. And, nevertheless, it is quite successfully used to create sites.
- Another important factor is that a very small percentage of people bring an idea to completion. As a rule, those who have downloaded an article or website, no more than 10 per cent want to use them. And only a small fraction of them actually create the site.

Consider some of the most common mistakes made while creating a site based on PLR Articles.

Mistake 1. Downloading articles on the principle "all at once". That is, taken PLR site, usually consisting of 10-50 pages, and instantly, entirely pumped to the hosting. As a result, about a month later a new webmaster finds that website traffic is almost absent, and the site in the search engines is practically not represented. What is the reason? A few years ago, these techniques were quite effective. There was even a program of Traffic Equalizer, which was based on the specified key phrases created spam sites of several hundred pages, which can be put on the Internet, immediately indexed in Google and get quite a decent traffic almost without any difficulty. The method was so simple and effective that within a few months, such sites flooded the Internet. And Google has found a way out of this situation by developing a two-tier system of indexation. Now Google has divided the index into primary and secondary indexes. What is the additional code (or supplemental), and how it works, you can learn more in detail in other article. For us it is important that developing a new website entirely on the hosting, the lion's share of its pages gets straight to the supplemental index. Where there is practically no benefit from them. This situation is valid for the use of any content, even the really valuable and absolutely unique. It is clear that the lazy webmaster immediately turns into a disadvantage. It is not always the fault of the lazy, often people just do not know how things work.

Mistake 2. The absence of even minimum content changes. Namely, article goes online with the same headings as in the source text. By itself, the non-unique content is not a hindrance for indexing by Google. It is important to understand how non-unique content should be suggested to Google. In Google there is no such thing as a "non-unique content." For Google so-called "duplicated" (a double) content is important. Google penalizes website only when there are two completely identical pages with different URL. This is true duplicated content. And, the first criterion of duplicated content is a match of titles. If the titles are different, these pages are no longer double. If these pages are located on different sites, then Google does not catch them at all, even if the titles are the same. But then, another factor comes into effect. Imagine the situation. A person has entered a request into a Google search. Google is looking in its database pages that have links, an anchor of which there are words of the entered query. That works exactly like that. Reference reputation is the main criterion for Google. If some of found articles are the same, Google chooses the one that belongs to a more trusted site. The remaining pages just do not fall in the SERP. In this case, no penalty is imposed on websites. They just naturally drop out of search. Thus, if several people placed same PLR article in the same web page, the SERP shows just one of them. The one who is more important to Google's website. And, if you have a new site, it is clear that the page will get in the search results only if it has no competitors at all. That almost never happens. As a result, such pages in the search results are not presented. If the pages have the same title (with the same content), then they are the same for Google. If the titles are different, the pages are seen as different. Even if the rest of the content is the same.

Mistake 3. The pages are not optimized for key requests. Even if you change the page title, it does not mean that they go to the traffic. As a rule, people who write these articles, do not know what is in demand on the web. They are not carried out on popular search queries analysis. And the very popular requests can change over time. Therefore, headlines they give to the articles can be good in the sense of the information that is presented in the article. But people who are looking on the web for information, may look for quite different keywords. As a result, most of the pages are unclaimed PLR site. Just because their titles are formulated incorrectly. However, you can build sites that will give quite good results with minimum efforts on the basis of PLR content. It is important is to do it right. So far, the main thing with PLR content is to know how to use it properly. My experience shows that with the right approach, within three months, you can create a website based on the Free Download PLR Articles, which will get traffic and generate income. Maybe not very big, but quite significant.

There are several ways to get good site content material.
1. Write yourself. If you like to write articles, then this method is for you. You just look for material on the network, analyze and create your "masterpiece".
2. Rewrite someone else's article. Copy someone else's article is impossible. Duplicate get content that is not good neither for you nor for search engines. But to read someone else's article and make it a paraphrase, you can without any problems. This will be your personal article.
3. Order writing an article to another person. There are many websites that offer services in writing articles. Some of them are quite expensive, others may have articles with quality.
4. Another way is not expensive - get quality PLR articles. This article, which has been used on the Internet, but buying such items you are entitled to re-publish them. This type of content is well used if the traffic to your site comes from social networks such as Tweeter, Facebook, when you do not depend on the search engines.

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