Book printing in the digital age


title:Book Printing In The Digital Age

author:Florie Lyn Masarate

source_url:http://www. essayabc. com/articles/marketing/article_1992.shtml

date_saved:2007-07-25 12:30:14

category:marketing

article:

Book printing is one of your most important expenses that any publisher is ever going to make in his or her career. It is common knowledge that not all of these publishers have enough resources to cater to their printing needs. And of course, they do not want to lessen the impact of their books just because of the printing process used.

Digital printing is the technology now. Digital printing makes sense for small publishers. Most industry experts do not see this trend coming from large publishers. They are seen most prominently with small and self publishers who can afford to print and market their books on their own.

With the way things are going, it seems that more digital book printing services will be available in the future. This will give the self publisher even more choices. It will eventually drive the cost down too.

Short run digital technology for black and white digital book printing has been around for a while now. The original “docutech” technology was designed for one purpose and that is to produce short run black and white books economically.

On the other hand, while there have been digital color presses on the market for some time now, their original intent was more of a commercial nature like ad sheets, postcards, etc. But not for digital book printers.

The full color digital printing presses have come to the point that full and four color printing is now possible. Digital book covers have been printed successfully for quite some time too.

Another advantage to digital printing is that you can use it for very short print runs. For example, if you want professional looking galleys to send to reviewers, you can print them digitally quickly and easily. Even if the entire book is not printed digitally, your galleys will look better and more professional if you print them this way.

It can be noted, however, that there is no real quantity discount when it comes to digital printing presses. Your unit cost stays more or less the same no matter what quantity you print. This will be great if you want a small number of copies. But if you want to make several thousand copies, It would not appear that great.

Besides, digital printing is generally more expensive than offset in quantities over 400. That is why many are opting to have their own digital printers at home to cater to these small needs.

For comments and inquiries about the article visit http://www. digitalprintingcompany. com