4 reasons to create your own podcast for your business or hobby

Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you’ll become a recognized expert in your area of interest or expertise.

You can use podcasting to boost your credibility, build your list of customers and gain a fan base very quickly. This makes podcasting a great tool to promote a product or service.

Here are four reasons you need to start a podcast today whether for fun or for business.

1. Become a Recognized Expert or Celebrity in Your Chosen Niche

How would you like to be recognized as an authority in your area of interest or expertise? Podcasts are popping up all over the internet on every imaginable subject.

But things are just getting started. Chances are you can still be one of the first to start a podcast in your chosen niche.

You can quickly be recognized as an expert in your field. This is a powerful way to build a following or strong customer base.

Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster you will enjoy the same credibility. People will value your opinion.

You can leverage this position to influence your audience, promote yourself and even make money. If you have an audience that is interested in a specific niche, there will always be others who want to reach that audience, too. This is how you find advertisers or sponsors.

2. Quickly Gain a Very Focused Audience

With the right content, you will gain listeners fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product or your service in the front of their mind.

Podcasting is a great way to cut through the clutter and reach your audience. This is not like the radio where your listener is waiting for something that interests him. He has chosen to listen to your podcast because it interests him.

This makes podcasts very effective for promotion, marketing and growing a focused audience.

3. Podcasting is a Convenient, Automatic and Inexpensive Way to Reach Your Audience or Customers

One reason that podcasting has become so popular is that it's automated. Listeners subscribe to your feed. This means they don’t have to remember to return your site to check for new content. When you post new content, it's automatically downloaded to your listener.

Because listeners subscribe to podcasts, they have chosen to receive your content. They have already shown interest in your message by subscribing. In addition, a podcast does not get lost in SPAM like with e-mail. You can be sure your message is reaching a focused audience.

This means your content automatically reaches your audience without any barriers increasing the efficiency and ease of delivering your message.

Because your podcast is delivered over the internet, it's a very inexpensive means of communication.

4. With Equipment You Probably Already Own and For Very Little Cost, Your Podcast Could be Online in Just Hours

All you need to start your podcast is a computer, a microphone and a broadband internet connection. Later, you can buy nicer gear if you want. For now you can get started with very little cost. All you need is something to say and a desire to say it.

If you were to try and do the same thing on the radio, you would have to face all kinds of FCC regulations to learn and follow. Plus you would have the expense of broadcasting. Podcasting removes all of that cost and trouble.

With my how to podcast tutorial web site, your first podcast can be online in less than a day.


Podcasting is a powerful and easy way to reach a focused audience. Whether for fun or to make money, podcasting allows you to easily reach a focused and loyal audience. You can brand yourself as an expert or celebrity in your niche.

You can get started with no more gear than your computer, a microphone and a broadband internet connection. People could be listening to your podcast in less than a day. Make your voice heard.


The Podcast for This American Life

The podcast for This American Life allows listeners to

download the the shows and listen to them at their

discretion. The This American Life team contracts with

a site called audible. com to distribute the shows to

listeners who want to hear them. Despite calling their

offering a podcast, however, it is not, at least in the

normal sense of the word. A podcast refers to an online

setup with an RSS feed that is regularily updated, can

be subscribed to, and provides links to sound or video

files that can be downloaded and watched by the

subscriber. Audible. com and This American Life do not

offer that. Instead, the show's team allows audible. com

to receive money for allowing listeners to download the

sound files to the computer from audible. com's web

site. The only RSS file involved is one specific to the

user which allows that user access to the shows they are

interested in. Even odder than charging for a supposed

podcast, the sound files downloaded are tied to the

specific user who downloads them. Unlike the vast

majority of podcasts, which allow the files to be

distributed and redistributed as the end user wishes,

without placing limitations on such, the This American

Life podcast restricts the file to a single user.

The podcast for This American Life misses the point of

what a podcast is intended to be, the free distribution of

information. The This American Life team is exploiting

the term podcasting, and the credibility and hipness that

is associated with the term in order to boost their own


On the other hand, the podcast for This American Life

may be where the rest of the industry is headed.

Although the technology was first adopted by

independent media groups that enjoyed it because of the

low cost of distribution and the close possible ties to

end users, that may change when podcasting becomes a

wider phenomenon. If podcasting is adopted by more

mainstream, corporate entities, the face of podcasting is

likely to change to one where a profit plan is required.

Audible. com's plan of forcing users to subscribe and

pay for the feeds they want may be the way the

corporate world decides to latch on to and use

podcasting. The advantage of podcasting, direct

distribution of the media files to the user's home

computer quickly and easily, is not lost if the system

moves to one revolving around profit.

Regretfully, the podcast for This American Life is

probably an example of what podcasting will be in a

few years. As much as locked media files that restrict

distribution may be repugnant to many of the free

information activists that curently dominate podcasting,

there is little to stop those who want to use the system

to make a profit from doing so.


What is a Podcast Feed?

A podcast feed is a way of sharing files over the

internet. It involves the use of a small, machine

readable file that is regularily updated to reflect changes

in the files available for downloading. The internet

addresses of these files are embedded into the feed file

and can be automatically downloaded when wished. At

this time, podcasting tends to refer to the use of feeds to

share only media files. Podcasting originally occured as

a way to share audio mp3 files, and has only recently

begun incorporating video into podcasts. However, the

technology that allows the files to be shared is not

limited to such media files and there is not reason that

other files may be shared via podcast in the future.

Today, however, a podcast feed tends to refer to the use

of a feed to share media files. Most podcasts are done

with audio files, and the individual files that are created

and shared are called episodes. These audio files may

contain a variety of things; there are music, comedy,

news, technology, even podcasts about wine.

Podcasting, because of the low entry cost, especially for

audio podcasting allows nearly anyone who believes

they have something to say to broadcast it over the

internet. Even more established groups have found that

audio podcasting works well. Some radio stations

podcast portions of their content, sharing it over the

internet to allow listeners who missed a specific show

to catch up on it later. NPR now does this with its news

breaks, and the NPR show "This American Life" offers

a podcast of its shows to subscribers who pay a small


One of the newer innovations in podcast feeds is the

vlog, or videoblog. These blogs usually contain a feed

that distributes a video, rather than an audio file to feed

subscribers. Although that would not have been feasible

a few years ago, growing numbers of broadband

internet subscribers has meant that most users are able

to download large files, even video files, relatively

quickly. These video podcasts have been readily

accepted by mainstream news organizations. They have

found that podcasting portions of their content is a way

to share their tape and reach a wider audience. The BBC

currently does this with parts of its news content. Pieces

of the news show that is played over the airwaves is

taken and placed online, along with a link to the content

placed inside the RSS feed. Those who subscribe to the

BBC feed can download the news clip and watch in

from the comfort of their home computer.

In the future, podcast feeds may be used for a number of

purposes besides simply sharing media files. Some

analysts predict that the feed system could also be used

to share software updates, or any of a myriad of other

file types. For now, however, podcasting is dominated

by small audio and video files.

Kidcasts from the wide to the wee screen

Podcasts, which allow viewers to download video material into their iPods to watch at their own convenience, has always been a secret weapon for harassed parents looking for a way to entertain bored and listless children. Think long road trips, or the typical meltdowns at restaurants, doctor’s clinics, or grocery lines. Bring out the iPod, and suddenly, the kids have something to do leaving Mommy and Daddy to go about their task without fear of the Tantrum from Hell.

The cartoon industry has caught on. Today, there are podcast videos specifically for children, which are either delivered for free with advertising, or can be downloaded for a minimal subscription rate. For example, Radio Disney has been sending cartoons-on-the-go, taking this billion-dollar family entertainment company from the widescreen to the wee screen.

Tinkerbell would’ve been proud.

Other cartoon characters to jump on the pod: Kedou the Bear, and his adventures (or misadventures) of growing up, Buck Howdy, and 123 Listen to Me. Many smaller, independent cartoon companies that otherwise may have had difficulty breaking into nationwide television are also bringing their shows to the web, for easy download.

The advantage of podcasts for kids go beyond acting as a babysitter. The educational content of many of these videos can be replayed again and again, wherever the child may be allowing for the repetition and reinforcement that young learners need. It doesn’t even have to be about the ABCs or the 123s: there are nursery rhymes, vocabulary builders, even simple documentaries on the trip to the zoo.

Podcasting has also unleashed a whole new (and very young) generation of directors: kids are starting to make podcasts as well, and sharing their files on podcast forums and parenting sites.

It’s not surprising, then, for a nine-year-old to say that he’s just aired his first mini documentary. This tech-savvy generation, as at home with the PC as with their paper and crayons, can easily use the software used for making podcast videos. It’s an excellent way of encouraging them to use their imagination, and if several kids are involved in a video, it also teaches social skills and important values like discipline, concentration, and problem-solving.

One podcast made by a group of twelve year olds was part of a history project they did for school, and centered on the historical buildings in their area. While it’s not going to win any Oscar awards (yet), it did inject a little excitement and fun into an activity that most kids would not have found particularly interesting.

Sometimes, the podcasts consist of the school plays and performances of the kids, allowing relatives from around the country to watch their child sing, dance, and possibly walk around the stage in a funny vegetable costume. So far, the feedback on this feature has been overwhelmingly positive. Children love being able to say that they’ve been on TV, while relatives are thankful to have access to the videos compiled by the schools or parent-teacher associations (some of them even include behind-the-scene footage!).

The podcasts have become a new way for children to explore, and enjoy, the world.


Downloading Podcast News

With the rise of podcasting, many individuals and

organizations are finding that podcasting is a great way

to distribute information, from music and comedy

shows to talk shows, even podcast news. CNET is one

of the groups that is distributing a news podcast. CNET,

being an online technology site, naturally found a niche

distributing a tech news related podcast. CNET's recent

podcasts covered such topics as viruses that attack cell

phones, problems with Google's software, China's web

restrictions and the "Great Firewall of China", and the

FTC's attack on spyware. These news items were

distributed in a sound file called an mp3 file that is

downloadable to a listener's computer for listening

whenever they wish. While these files were available

straight from CNET's site, the majority of them are

shared through the use of an RSS file. An RSS file is a

small piece of XML coding that is downloadable by

programs designed to read it. These programs are called

podcast clients, and the user can input the address of the

RSS files that hold the information on the feed. The

feed will contain links to the media files of the podcast,

and will download the new updates automatically.

More sites than CNET are finding that podcast news is

an expoitable technology. The British Broadcasting

Corporation podcasts some of it's programs, as well as

the US radio network NPR. The NPR, because its work

is created by a variety of different groups, treats

podcasts differently from show to show. The NPR show

"This American Life" distributes a podcast of the show

through a site called audible. com, which allows feed

listeners to subscribe to the feed for a small fee and

download the show . The NPR Hourly News show, on

the other hand, shares a short 5 minute broadcast that

summarizes the news for free. Since the NPR is taking a

radio show and converting it into a file that is

downloadable by the user, little is lost in the translation.

The sound is designed to convey the entire story, and so

podcast subscribers are able to treate the podcast as

nothing more than TIVO for the radio. ABC's podcast

of the news show Nightline, on the other hand, is

simply the sound track from the television show. This

has been one of the criticisms of the Nightline podcast,

because by merely stripping the sound from what is

designed as a television show, much information is not

given to the users. Listeners have problems telling who

is who because they miss the visual cues that were

supposed to be there, and there is no truly easy way to

convert the shows. For this reason, some news shows

have been moving from audio podcasts to video ones.

They can take the video information directly from the

show that is broadcast, lower the visual resolution to

shrink the file, and distribute it online as a podcast.

Yahoo podcasts - why it matters to your business

: What's in it for you? Podcasting is obviously all the rage nowadays. According to I ISP Interland's Summer 2005 Small and Medium-sized Business Barometer, 11% of small business leaders are interested in using podcasting as part of their website features. A forecast based on the data on sales of portable digital music players and high-speed Internet penetration by The Diffusion Group released in June 2005 showed that demand for podcasts is expected to reach as much as 60 million users by the end of the decade. Another interesting fact probably worth mentioning is the release of iTunes 4.9 in June 2005, which integrated podcasting for the first time into the music player used by close to 40 million consumers. Only two days after the release, podcast subscription reached a number probably none of us would believe before: one million. Many podcasts received free exposure and got surge of subscribers at that time. As Yahoo! Podcasts entered the market, this event might very well happen again the second time. I am not a psychic but if you can tap into this publishing medium and be one of the first to immediately get exposure to millions of people searching for very specific content they are interested in, I know only good things will happen to your business. I hope you agree with me. Why it matters to your business iTunes Podcast Directory offers more than 15,000 podcasts and growing quite rapidly at 1,000 a week according to Steve Job, the CEO of Apple Computer. That is just one directory. This may seem like a lot at the first glance but really it doesn't even scratch the surface when compared to how many websites are currently available on the Web. With more than 6 million podcast consumers have already listened to podcast in April 2005, there sure are a lot of room to play. If you want a proof, just browse on any popular podcast directory and see how many of them only have a handful items, even on a relatively popular topics. But really, "Why does it matter to my business?" Well, for the first time there is a way to reach your audience of customers through the use of voice. It's much like your own radio show but listeners can tune in any time they want to. The power to be able to express emotion and bring personality to your marketing communication can be very powerful. From public relation, customer relationship management, name branding, to generating leads and sales, all can be done through the same medium, but more powerful than the traditional text based communication. Imagine these benefits and the ability to get your podcast in front of millions of Yahoo! Podcasts visitors for free. How to participate You can use existing computer equipment to record your voice or anything audible. Really, podcasting is not limited to talk show but can be in the format of music samples, audio books, and more. A microphone that comes with your computer can do it, but a decent one makes you sound professional. If you need to edit and mix the sound before publishing, some audio editing tools are available for free. To make a podcast file accessible, you need to upload the audio file to a public web server. In the future we may have alternative distribution methods but for now serving it through a public web server is the most common one. When it's time to publish your podcast, you can use the existing blog software to build a podcast website for the podcast show. Using a blog platform allows you to manage content easier. Most of them can generate a valid podcast feed to for you. It's such a nice feature, but not compulsory. An RSS feed carries the podcast audio metadata and syndicate it to the mass. Existing technologies even make the whole process of creating and publishing the feed almost seamless. Once you have a podcast ready, all you needed to get listed is to enter the URL to your podcast feed at the Yahoo! Podcasts Publishing page (http://podcasts. yahoo. com/publish). You can even tag it so that others can find your podcast easier. When to start While the use of podcasting has gained a significant boost lately, it is not for every market yet. Some industries are better serve through other channels. Yet others mostly consist of users who connected with slower Internet connection where regular audio downloads may be more difficult and longer, or simply are not that technical savvy. You know your market better than me, but you can't never be sure until you test it. The technologies are here, allowing you to start on a shoestring. You may even stop if this is not for you and continue after your market is ready. Whatever it is, just make sure you don't miss the opportunity. If you decide that podcasting is for you, there are dozens of free resources you can use to start immediately. The sooner you start the better. Your audience may have been waiting for your podcast and if by the time they can't find yours, obviously you'll be missing not only targeted traffic from one of the search engine giants but also prospective customers. Copyright 2005 Hendry Lee

Podcasting how to make a video podcast

: Although Apple had nothing to do with the podcasting technology, the iPod and podcasting quickly became linked. With the advent of the iPod Video, podcasting entered a whole new level. Now, more than the usual audio broadcasts, aspiring film makers can also share their work with the world. So how do you go about making your own video podcast? To make it easier on you, use a digital video camera. If you have an analog video camera, it is still possible to convert the footage to digital format but it adds another step to the process. So assuming you have a digital video camera, what do you do? First, take great footage. Of course, making a film is not simply shooting. Create a concept and make it good. When you have finalized your ideas, it is time to shoot. When taking your shots, bear in mind your target media – the iPod. The small screen will not be able to display too many details so it is a good idea to get close when shooting. Do not use the wide-screen mode but use the standard mode instead. Optimize bandwidth and battery power by shooting several short segments instead of one full-length film. Edit! Small screen viewing will not show text clearly unless they are large enough. Also bear in mind that fast motion and high contrast might not show very clearly on the small screen. Now that you have your video, it's time to compress it. This needs to be done so that the video will be optimized for web and iPod viewing. There are different ways you can do this. If you have a MAC, it’s no big deal. You can compress and export your video using iMovie HD6 simply by clicking the following: FILE>Export>iPod>Share. It's as easy as that – the software automatically converts the file and shares it on iTunes. For PC users, you can also use QuickTime Pro, version 7.0.3 or higher. Again, simply click Export > Using Quick Time Conversion. The resulting *.m4v file is the one you will upload to your web server. Other options are Sorenson Squeeze and Spasm Software's Podner. Describe or tag your movie. This is very important as all the information you supply will be the basis of searching later on. This is how your movie can be found and singled out, out of all the video podcasts out there. If you’re using the latest iMovie version, all you need to do is drag the file onto iTunes and click the Info Tab. Then enter the necessary information. You can also change the filename. For PC users, create an XML document. You can find a sample XML file at http://playlistmag. com/features/200...dcast/index. php. Just change the details to suit your movie. When this is done, all you need to do it upload your file to your web server. Now what? Distribute! Let people know that your video podcast exists. You can do this in a variety of ways. To reach as many people as possible, submit your podcast to iTunes. You can also provide a URL for your podcast by including it in your blog. First create an RSS feed (www. feedburner. com is a good one) so that you can attach your video to your blog. Then create an entry in your blog and then place a link to your video. Of course, if you really want people to notice your work, you have to promote it. Go to websites such as www. podcastalley. com. Now wait for the world to discover the budding film maker in you.


Why There Are Free Podcasts

Podcasting, unlike other media forms, almost never has

charges for services, and the vast majority of feed

producers distribute free podcasts. This puts at odds

with, say, online radio stations, news sites that offer

media to subscribers, or the online music industry

general. Even though podcasting has very direct

correlations with industries like news and music that

have strong business models, podcasting differs.

Podcasting does not really have a business model, and

hardly anyone is podcasting in order to profit from it.

There are some businesses and news sites that podcast,

but they do it as a way to supplement their companies

and to gain technological geek credibility, not to make

money. This is an odd thing, but explainable in light of

what podcasting is.

The free podcast problem is not difficult, and

podcasting differs in several key ways from other media

areas. First, podcasting involves the physical transfer of

a file from the host to the users computer. An online

radio station does not do this; all that they provide to

their listeners is a streaming sound file that cannot be

saved without difficulty and work. If someone did

manage to do so, the station would have strong grounds

for suing them since they were never given the rights to

keep and store the files. By podcasting the complete file

to the users computer, express permission is granted the

user to copy and use as they wish. Second, the podcasts

are, for the most part, made by individuals who have

low costs involved in creating and distributing the files,

as opposed to a news broadcast or song by a music

company. These individuals have little reason to charge

for their work since there is little cost to them to do so.

Because the files are distributed in a way allows their

copying and does not control the media, and since

podcasting is a very low cost media outlet, feed

producers have little reason or ability to charge for their


Podcasting technology what is it

: Podcasting: Everyone is talking about it. But what exactly is it, and how does it work? Simply defined, podcasting is the dissemination of syndicated files, either audio or video in content, over the Web for use on handheld audio/video equipment and computers. The term itself is a combination of two words, "iPod" and "broadcasting." The word refers to both the file that's downloaded and the technology to transfer it. Keep in mind that an iPod is not necessary for accessing podcasts. A podcast is also known as an audio subscription service. Listeners can subscribe to and download as many podcasts as they want. As a new method of downloading and transferring information, podcasting is revolutionizing the way we communicate. Podcasts differ from streaming video and audio. Podcasts are usually a continuous series of programs, with many episodes featured in serial format. Podcast subscribers can listen to the content on MP3 players or computers whenever they want. Unlike streaming video, no Internet connection is necessary to review the content of a podcast. But, due to their nature as stored files, podcasts can never be experienced live, in real time - again, unlike streaming video. Podcasters, or people who create podcasts, have Web sites where their content is available for downloading. Can any old Joe start his own podcast? For better or worse, the answer is yes. All a would-be podcaster has to do is put his files on a web server that’s accessible to the public. The file should have an internet address (URI). Podcast files can be any kind of files, from a PDF to a text file. The files can contain audio or video content. The would-be podcaster begins to create a series of files, creating a feed or list of URIs, so the entries in the series can be easily found and downloaded. Each entry is usually accompanied by a date, a title and some kind of content overview. The podcaster links the file to an identifiable place on the web server. This place is usually permanent, and it’s called the feed URI. The popularity of these informational feeds has grown astronomically since 2004, when podcasting first became popular among bloggers and software developers. Podcasts cover all sorts of subjects, from technology to politics, to art and literature. Apple made podcasting part of its iTunes package in 2005, and last year, Sony Entertainment released a statement saying that its Play station Portable would be compatible with podcasts. Now, podcasting has become a part of conventional media. The technology is being used by news stations and newspapers around the world, including The New York Times, The San Francisco Chronicle, the BBC, ABC in Australia, and Sirius satellite radio. The popularity of podcasting is expected to continue to grow, as print media becomes a less vital part of day-to-day communication. Check out New Technology TV for more information.


The History of the iPod Podcast

What is now called a podcast traces its orgins to the

first ipod podcasts, the creation of distributed mp3 files

that could be downloaded and played on Apple's music

player, the iPod. When the iPod came out, and users

discovered what a wonderful thing it was for holding

music, some people had the idea of loading things that

weren't necessarily songs. Some of the people that got

their hands on the iPod took the route of reverse

engineering the iPod and loading on different firmware,

or operating system, but others had the idea of sharing

small sound files that could be played on the iPod. The

technology for distributing the files already existed,

with RSS feeds. RSS feeds were a means of generating

machine readable files that could share information

between a server and a user. Many blogs already used

them to keep readers up to date with the latest posts, but

some hopeful podcasters had the idea of enclosing links

to sound files within the RSS feed and downloading the

file to the computer.

With the change in RSS feeds, ipod podcast took off,

and podcasting became a popular way to share files.

Users saw podcasting as a way to become radio hosts,

or dj's, and a variety of podcasts began popping up.

Software was written to automatically check the RSS

feeds, extract the links to the podcast episodes, and

download the files. These programs became known as

podcast clients.

By this time, podcasting had moved beyond the ipod,

and they were not simply making an ipod podcast

anymore. Some people had figured out how to use even

the PlayStation Portable gaming console as a podcast

player. It was more difficult that downloading podcasts

to the ipod, since the PSP used a different format for it's

files, but PSP podcasts began popping up. In addition,

podcasting made inroads to the wider audience of

people without iPods, who simply saw podcasting as an

extremely convenient way to receive news, music, and

entertainment over the internet.

Today, while the iPod podcast type still exists, fewer

people subscribe to podcasts as a way of gaining

portable media files they can listen to anywhere.

Although that is still an attractive part of podcasting, it

seems to be eclipsed by the ease with which podcasting

has become a content delivery system. Now, podcasting

has become tied up with the rising number of audio and

video blogs, where blogging is done not by post, but

through media files uploaded to the blog. These blogs,

and podcasting in general, take advantage of the

shrinking cost of broadband internet connections, and

the rising number of people with high speed access to

offer a picture of the internet rich with multimedia files.


How to Create a Podcast

Podcasting is easy to get involved in for anyone who

wants to create a podcast. The first thing necessary is

access to a web server. The user needs to be able to

upload files to the server itself, so podcasting can't be

done from a simple blogging or journal site. It's

probably best to register a domain and find a host for

the site. Once the site has been set up and the user has

access to the host server, a small program called

dircaster. php should be customized for your site, and

can be used to automatically generate the RSS feed that

the subscribers will download. The mp3 files should be

uploaded to the proper directory after all the

information about the file has been attached. After they

are in the directory, the address of dircaster. php, as long

as it is in the same directory as the mp3 files, will

generate an RSS file that will tell your subscribers

where to download the latest podcasts from. To update

and and a new episode, create and upload the new mp3

file to the same directory. When dircaster. php is

accessed, it will recognize the new file and relay the

information on to your visitors.

With these steps, it is easy for anyone to create a

podcast with a small expenditure of time and effort. The

site is easy to set up; domains and hosting are now

cheap enough almost anyone to have a small site, and

the programs necessary are all easy to find and use.


Finding a Podcast on PSP

There are many podcasts on PSP available. Some of

them simply share information on the PlayStation

Portable and distribute it to people interested in portable

gaming. These podcasts serve as news organizations,

sharing audio or visual files talking about the

PlayStation Portable and speculating about updates to

the PSP. The vast majority, however, take advantage of

the ability of the PlayStation Portable's ability to

download and play quality videos on the gaming screen.

Developers of the program PSP Video 9 first created a

program that could change videos from computer types

like. avi and. mpeg to the format used by the Play

Station Portable.

Once that was done, it was quickly possible to create

podcasts for the PSP. Podcasters began creating video

files, changing them to a format readable by the

PlayStation Portable, and distributing them by podast

feed. These podcast feeds are subscribed to by people

interested in the feed, who download the episodes as

they come out. After the video files are transfered to the

PlayStation Portable, they can be viewed whenever the

end user wishes, just like the other movies and

professionally done videos available for the PSP. The

PlayStation Portable has thus been changed from simply

being a portable gaming platform to a piece of full

featured media hardware capable of playing games,

storing information, and playing videos and movies,

moving toward a more complex future.


What is Podcast Video?

A growing trend online is podcast video. While

podcasting was originally only for audio files, more

people are beginning to send video, especially with

broadband connections more accessible. To podcast

video, content distributors enclose it in a web

syndication file that users can download and view when

they want. Users subscribe to the different files,

checking them for updates regularly, and download the

new offers when they become available. Each file is

often referred to as an episode, and may be part of a

video blog, or vlog.

Podcast video, and other types of podcasting are thus

part of the blogging revolution. Individuals and groups

around the world, with a small investment in equipment

and time, can become content producers. Because it is

so simple to use and cheap to set up, many people are

getting involved. They can podcast video around the

world, becoming producers and directors for any small

niche they want to exploit.

Many of these podcasters have small audiences that

download their podcast video, but larger groups are

getting involved. News organizations and websites that

serve massive audiences are discovering that podcasting

and podcast video can distribute their content to

millions of people easily. These groups have found that

podcasting video is yet another way to distribute their

news and information. Since podcasting is so easy to

use, it's likely that even more people will start using

podcast video.


Using a Podcast Directory

A podcast directory is a listing of syndication feeds that

link to a podcast. They are often organized by category

and topic, and allow the user to find a feed that podcasts

about almost anything. Just as search engines help

people find sites with the information they need, a

podcast directory presents a searchable list of podcasts

users can subscribe to. Users may even be able to play

the available feed episodes from within the site.

Unlike most search engines, though, a podcast directory

rarely searches out and finds content on its own,

automatically. All the feeds are either contributed by

users who want people to find their podcast, or added

by the staff. Nearly anyone can set up a podcast, but

gaining visitors can be difficult, and so podcasters can

submit their feeds to the directory to gain readers.

Since its so easy to make a podcast, a podcast directory

often uses ways to separate the very good feeds from

the ones people do not enjoy as much. A directory may

have a ranking system, feature certain special feeds on

the front page, or even allow visitors to comment with

their thoughts on a feed.

Visitors to a podcast directory can thus add their own

podcasts, search for feeds on topics or regions that

interest them, and even comment on those they like or



Music Podcast RSS Feeds

There are many online music podcast rss feeds to

choose from online. For many of the feed producers, a

podcast feed is a way to distribute non mainstream

music that otherwise would not be able to reach an

audience. These musicians are able to build a following

and share their work from outside of a music culture

that tends to keep out more niche groups. Because the

music industry is oriented towards mass distribution

and marketing, musicians and groups that aren't

believed to command such widespread fandom are kept

out of the market.

Distributing some of their music by podcast rss feeds,

however, lets them grow a small fanbase and attract

listeners who enjoy their work. These musicians may

support themselves by also selling portions of their

work, or may decide to provide all of their work for

free, as some do.

These musicians may, after growing a fanbase who

enjoys their music podcast rss feed, parlay that

popularity into music contracts within the industry. By

proving that they can support a passionate audience

even with their own meager efforts, a company can

sometimes be convinced of the music's viability on a

larger stage. By proving that the musicians can support

a dedicated audience and can keep producing quality

work, the group or individual has a better chance of

successfully getting a contract while maintaining their

independent style.

A brief history of podcasting

Ever wonder about the evolution of the podcast? While podcasting is a comparatively young technology it still has a rather fascinating albeit brief history. The background of the word, "podcast" is quite fascinating and is reflective of the dynamic nature of the Internet community.

Podcasting is a term that was only coined in 2004, combining two words: iPod and broadcasting. Ironically, this definition is somewhat of a misnomer since neither component is completely accurate. Neither podcasting nor listening to podcasts requires an iPod or other portable player. In fact, podcasts can be listened to on any mp3 enabled device including a desktop computer. The name association came about simply because Apple Computer's iPod was the best-selling portable digital audio player when podcasting began. What's more, no over-the-air broadcasting is required either.

Even the editors of the New Oxford American Dictionary jumped on the podcasting bandwagon by declaring "podcasting" word of the year for 2005. The term was defined as "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The word will be added to the online version of the dictionary during their next update.

The term, podcasting was coined by journalist, Ben Hammersley, and then popularized by former MTV VJ and media entrepreneur, Adam Curry. Mr. Curry created an Applescript application that automated the process of downloading and syncing audio files to iPods.

Other names or alternative interpretations of the letters, "P-O-D" were proposed, the most popular of which was "Personal On Demand". Technology writer, Doc Searls came up with this phrase back in September, 2004. Terms such as "audio-blogging", audio magazines" and "web-casting" have also been offered to describe this unique form of media distribution.

Other "pod"-derived phrases include "podcasters" (those who create podcasts) and "podcatchers" – the special RSS aggregators which periodically check for and download new content automatically. Podcatching software enables the user to copy podcasts to portable music & video players.

The popularity of podcasting is spreading like wildfire because of the rapid adoption of MP3 players and the desire of consumers to have fresh content. Podcasting has flourished because it gives people more control over what they listen to, and the freedom to take their programs with them with them.

Not since blogging has a technology seemed so unexpected and been so quickly and widely adopted as podcasting. Growth in this nascent industry is expected to accelerate quickly due to the rapid acceptance of the technology by the radio broadcast industry in 2005 and Apple's iTunes distribution. The rising popularity of podcasts is challenging conventional radio's broadcasting model.

While iTunes is less than two years old, roughly 4.8 million people downloaded a podcast in 2005, as compared with just over 800,000 in 2004. And 11.4 million listeners are expected this year, according to research from The Diffusion Group. Already the Apple iTunes service offers 15,000 podcasts and listeners have signed up for more than 7 million subscriptions.

A study by Bridge Ratings in November 2005 with radio listeners in ten national markets showed that approximately 20% of users who have ever downloaded and listened to a podcast do soon a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.

This study projected even more dramatic growth in the industry in the future. According to Bridge Ratings, by 2010, podcast audience growth is expected to reach a conservative 45 million users who will have ever listened to a podcast. Aggressive estimates place this number closer to 75 million by this date.

How does this affect you?

With podcast listening rising exponentially, podcasts offer you a very powerful tool for promoting your products or services. The great thing about podcasts is that they are relatively easy and inexpensive to create. Podcasting can help ensure a closer relationship with your target audiences by providing them with engaging, informative and frequent updates about the goings on in your industry. If you have a website then there's no reason you shouldn't have a podcast available as it's not difficult to set up and can bring a significant increase in traffic to your site. So in short podcasting should be a vital component of any online marketing campaign.


How to Make a Podcast

A podcast is an easy way of distributing media files

over the internet, and this article will tell how to make a

podcast. The first thing necessary is a domain, and a

host on which to store the media files for the podcast.

Getting a domain is simple and easy, there are many

domain registrars that can register a domain for

someone for a small fee. Some of these domain

registrars are GoDaddy. com, Dotster, or Network

Solutions are some that provide domains. The domain

registrar will, for a small fee, enter the chosen domain,

provided it is not being used, into the computers that

form the backbone of the internet. These computers will

be told where the domain is located on the internet;

what host it is that holds the domain's information. In

order to give them that information, the name servers

that are held by the host need to be associated with the

domain. Once the domain is in place, a good host

should be found. The host that is chosen should offer a

large amount of both disk space and a much larger

amount bandwidth. Disk space is neccessary because

the site which holds the podcast will be storing large

media files; audio or video files that take up a lot of

space and are difficult to compress. The large

bandwidth is necessary because transferring these large

files many times to many different people will use up

the quota quickly. A good amount of diskspace would

be several GigaBytes, bandwidth should be in the tens

or hundreds of Gigabytes. Once the host is set up, it

should offer you a couple of addresses called

nameservers. Inputting these server addresses into the

site where the domain was registered will complete the

domain setup and allow the site to be found on the


The next step for people who want to know how to

make a podcast is installing the software necessary to

maintain the podcast. A small piece of coding called

dircaster. php can be used to set up a basic level of

podcast. Dircaster. php can be found easily by searching

for it in any search engine. Once it is located, it should

be edited to reflect the particulars of the domain and

uploaded to the site. Dircaster. php will generate an RSS

file, or feed, that tells the subscriber about the new files

available for downloading. To begin podcasting, create

the audio files that should be podcast, fill in the

information about the file such as date, author, etc, and

upload them to the same directory that contains

dircaster. php. You now have a podcast, and all that is

needed is to publicise the address of the file

dircaster. php. To update the podcast with new

information, just upload the new files. Other things to

make the podcast better might be a site that contains

information about the podcast, but it isn't necessary.

Business idea podcasts

Podcasts have been popping up all over the Internet in the past year or so. I have come across podcasts on anything from the latest tech gadgets to gardening tips. With millions of listeners out there and plenty of new people listening to podcasts every single day, now is a great time to start your own podcast and make some money along the way.

So far podcasts sound pretty similar to an Internet Talk Radio Show, doesn’t it? Even though the two have many similarities, there are also quite a few differences. Podcasts are unusually not as structured as an Internet Talk Radio show. The tone of a podcast is very informal. Podcasts are usually on blogs and are also available for automatic download to your mp3 player through RSS. Podcasts also don’t have guests on every show. The host of the podcasts does a lot of the talking him or herself. Podcasts be shorter or just as long as a talk radio show, plus they can vary in length from one show to the next.

There is a little bit of both hardware and software you will need for a good sounding podcast. Podcasts are usually broadcast as mp3’s, so you need some sort of software to record your show as well as a decent microphone. Plantronics has some great mike’s available. You can either use software like Allrecorder or a complete service like Audio Acrobat that will also host your audio files for you. Having your files hosted through a service like audio acrobat has the added benefit that people listening to and downloading your podcast will not eat up your bandwidth. This may save you quite a bit of money in hosting fees. You also don’ t have to worry about troubleshooting when there is an issue with the audio files.

Let’s talk about how you can start making money with your podcast. Your two main sources of income will be paid advertising and affiliate programs. You can sell 30 – 60 second ad spots on your podcast, as well as advertising spots on the site that links to the audio file of your podcast. As far as affiliate marketing goes, you can promote related products on your website and mention them in your show. If a listener follows your recommendation and buys the product through your link you will make a commission.

Another, newer source of income for podcasts that’s starting to pop up is sponsorship. Companies will pay good money to be mentioned as the main sponsor of the podcast both on your podcast website and in the show itself. Once your podcast attracts some listeners and you start getting some publicity, it should be easy to attract a corporate sponsor. In the meantime you could contact a few small businesses in your target market that may be interested in sponsoring your podcast for a few months.

Now sit down, grab a pen and paper and come up with a great topic you can talk about for hours. Jot down a few ideas and start recording. Before you know it, your first own podcast will be up online.


Using a Directory of Podcast Videos

While some video feeds can be found by visiting the

site that hosts them, many more are easier found by

visiting a directory of podcast videos. These podcast

video directories maintain listings of podcasts that have

been submitted to them. They may sort the list

according to region, category, and popularity, helping

visitors find exactly the type of feed they are looking

for. Tech video podcasts can be found, with regular

episodes about technology news. Some video feeds are

experimental podcasts, created by designers interested

in showcasing their work and trying out new forms of

editing and storytelling. There are some feeds that

recreate talk and comedy shows, with interviews every


A directory of podcast videos can help anyone find new

and interesting podcasts to subscribe to, and it can also

help podcasters advertise their feeds. Rather than

relying on word of mouth advertising and people

stumbling onto the feed, a directory makes it easier for

listeners to find the feed. Directories play the role that

early search engines did, maintaining a list of a

relatively small group of net addresses that otherwise

would not be found.

After looking through a directory of podcast videos and

finding a feed that is appealing, it can be subscribed to

by using a podcast client. A podcast client is a computer

program that checks the RSS file that stores the

information about the feed and downloads the video

files that the video podcast links to. The file can then be

watched by the user on their computer whenever and as

many times as they wish.

P r i v a t e l a b e l r i g h t s license

***** Private Label Rights License *****

http://free-private-label-rights. info/


Private Label Rights: No Restrictions Private Label Rights

P r i v a t e L a b e l R i g h t s T e r m s & C o n d i t i o n s

[YES] Can be edited.

[YES] Can put your name as the author.

[YES] Can be broken down into articles.

[YES] Can be used as web or e-zine content.

[YES] Can be added into membership sites.

[YES] Can be sold in any format.

[YES] Can be packaged.

[YES] Can be offered as a bonus.

[YES] Can be given away for free (any format).

[YES] Can be sold on auction sites.

[YES] Can convey (Master) Resell Rights.

[YES] Can sell Private Label Rights.

[YES] Can be published offline.

In short, you can do literally anything you want with this product.

N o t e : Please pass this license on to your customers whenever you are selling or

giving away the Private Label Rights to this product.

To see is to believe the rise of video podcasts

With a user base of well over 20 million listeners, Podcasting may very well continue to gain popularity as video podcasting latches on. Video podcasting is like being on television, only your podcast is available through the Internet, at any convenient time to just about everyone who goes online. Just as audio podcasts cover a vast assortment of topics, video podcasting presents many possibilities to its user, for both sender and receiver of the message.

Even those experienced podcasters only need to incorporate the corresponding visuals to their audio script and use a camera to record it instead of an audio recording device, to start making their own video podcasts. Video podcasting is made even easier, as this type of broadcasting does not involve any particular software for server distribution, nor does it have technical limitations as to the format of video encoding.

Resources available online for a low price or for free have made the creation of video podcasts quite simple. Anyone who seeks to promote his or her business or simply make his or her own face famous through podcasting will only need a digital camera or web camera to record the video, plus some free downloadable software for recording and editing the actual video. Also needed are free video codecs for encoding and compression of the final video, and free software for generating the necessary RSS files.

Some topics that audio podcasts were previously made about may effectively benefit from a video upgrade, such as travel, video game tips, technology updates, and even relaxation trends. A how-to video podcast also seems logical and possibly much easier to follow than an audio-only version. Meanwhile, budding filmmakers can start making a name for themselves, as they find an audience by making independent movie podcast projects. As the technology becomes even more and more available, a greater possibility for podcasting as a commercial venue lies ahead. Businesses looking to advertise to a greater audience are sure to find ways.

Now, with the rise of mobile video players, it has become much easier for the message to reach the audience even while they’re on the go, queued up at a store register, or waiting for a friend. The technology has allowed an optimised take on video viewing on-demand. In addition to that, if you’re accustomed to viewing your shows on a typical television screen or want to show your latest download to a group of friends, you can easily connect your mobile media player to your TV and just sit back down.

For more professional audio and video podcasts, you can use Podcasting packages available online, such as the Podcast Blaster. The package includes the professional recording software, over a hundred sound files that may be used for embellishing your podcast, and a podcast manual that will not only guide you in making that worthy podcast, but will also give you tips on effectively promoting your podcast. To know more on how to make your own Podcasts, visit www. podcastblaster. com.


Podcast Alley

Podcast Alley is a site that catalogs podcast feeds and

provides links to them. Thousands of feeds are

available, from comedy shows to weekly suspense

stories. There is even a podcast featuring a couple that

talks about different wines every episode. Podcast Alley

features the best podcasts on the front page regularly,

along with a short article about the authors and their

work and an interview with the creators.. In addition,

the site keeps a list of the most popular feeds in a

sideline, allowing visitors to quickly see what the

community appreciates.

A visitor to Podcast Alley can search by genre, learn

how to make their own podcast, discuss things with the

community in the forum, and find software related to

podcasting. The sire provides a wide range of resources,

as well as a large quantity (many thousands) of podcasts

that listeners can browse and subscribe to.

Podcast Alley is an example of a podcast directory that

is well run and offers a large selection. The site also has

a strong community that can help visitors find podcasts

on topics that interest them or give them the

information they need to set up their own podcast, and

of course, add it to the directory. Anyone that is

interested in finding great podcasts should take a look at

Podcast Alley and the selction they have.


A Podcast Client

A podcast client is the software used to access and

download podcasts. Podcast clients are also known as

media aggregators, programs designed to automatically

access an online file, or feed, and download the audio or

video file associated with it. Hundreds of these

programs exist, with names like IpodderX, Juice,

Nimiq, and PodSpider. These podcast clients are easy to

find, and because there are so many available for free, it

is easy to find one that suits an individuals needs and

style. These programs run on the users computer,

periodically downloading a small RSS file from sites

that it has been told to monitor. The file tells the

program about an audio or video file stored on the

server, and the podcast client then downloads that file

for the user to view or listen to.

The podcast client thus allows the user to view

information on a wide range of topics from their

computer, without even using a web browser. Just like

blogs let people find writers they enjoyed for any niche

topic they were interested in, podcasts let people do

them same for audio and video. Its as if a thousands of

radio and television channels were created to serve

every possible interest, and more were made every day.

Using the podcast client to access and download the

files makes it as easy to keep up with the sites one likes

as it is to publish the feed.

10 tips for podcasting success

Copyright 2006 Sharon Housley

As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.

When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

2. Original Content.

Just like any media company, in order to attract and maintain an audience, you will need to provide original content, or at the very least, present the content in an original way. Think about a long term strategy that will help your show distinguish itself from others.

3. Get to The Point.

Jibber Jabber is fun, but not to the point of excluding quality content. Listeners in today's society don't have time for incessant rambling. If you have a point to make, make it in a reasonable amount of time. Minimize the fluff and focus on quality content.

4. Do Your Homework.

Not only is faulty information a liability, but incorrect information will hurt a broadcasters long term reputation--just like a journalist's credibility is paramount to their success. It is important that the information that you provide is accurate. While being a shock jock might have short-term appeal to listeners, most will remain loyal to a source that has properly vetted all of their information.

5. Consistency.

The best content is consistent content. Podcasts should contain compelling content with episodic titles, that are united in common broad theme. The format of the podcast should be consistent, persistent and stable. Each show should be about the same length and contain a common format.

6. Timeless Content.

Content that is timeless has a long shelf life. Broadcasters will benefit more from content that is timeless and can be effectively archived. "How to" content that solves problems will often have long term appeal and listening life. When choosing topics, consider the long term effects of a specific piece and determine whether it will fit with the broad theme of the show.

7. Articulate Words.

The quality of the audio content does matter. Think of the last time you heard a good song, on a poorly tuned radio station; regardless of how much you like the song, most of us would move the dial along. Listeners will not want to strain to hear a podcast; pay particular attention to articulation. Another important item worth noting is that Podcasts have global reach and often global appeal. Minimizing an accent will often extend the podcast's listening audience.

8. Optimize Podcasts.

Podcast titles should be optimized to incorporate data that relates to the contents of the podcast. Think about the themes when selecting a podcast channel title and description. Use critical and related keywords and phrases that relate to a common theme. The text in the feed is important for both feed optimization and for attracting listeners. Many of the podcast directories index the contents of podcasts using the information contained in the channel and item's, titles and descriptions. Use these text fields to effectively capture the interest of listeners.

9. Listener Expectations.

Invariably listeners will come to expect certain things from broadcasters. In order to maintain a listening audience, it is important that broadcasts are consistent and satisfy the expectations of listeners. While it is okay to experiment, straying to far from what a listener expects will often disappoint.

10. Archive.

Many new listeners will want to review previous broadcasts. Consider ways to make older shows available through archives. Archives allow broadcasters another channel to benefit from the content. Maintaining archives of older podcasts might bring in new listeners and satisfy listeners who just can't get enough. Podcasts require effort, but by following basic guidelines and thinking things through, podcasts can be instrumental in increasing web traffic and communications within a community.

Home business exposure on yahoo

Everyone who has ever been on the internet has heard of Yahoo! If you haven’t, then quit reading and go visit now. Yahoo is such a popular site that my website ranking toolbar from Alexa shows a number “1” under website ranking…that’s popular. So it would probably be a good idea to get some exposure on Yahoo! for your home business.

Here is a great way to get in at the beginning of a trend. If you’ve never heard of a podcast, then you should definitely get up to speed on what they are. In brief, they are archived audio files usually in mp3 format that you can download into your player such as an iPod. Hosting those files is called podcasting. People can listen to you whenever it is convenient for them.

Podcasting is in its infancy as of late 2005. Yes, there are a lot of podcasts, but users are very few compared to the total number of internet and iPod users. So how does Yahoo! fit in? Well, one of the things about podcasts is that they have usually been hard to find or search for. None of the major search engines had done much with them as of this writing.

Enter Yahoo! You can now go to http://podcasts. yahoo. com and search for whatever you want. Many of the podcasts are vocal in nature such as instruction or the old teaching tapes. Here is your opportunity – home business is a very frequently searched topic on any search engine, so it is only a matter of time until it is frequently searched on the Yahoo! podcast site as well. You can get traffic to your site by making your own podcasts and submitting them to a site that Yahoo! searches such as iPodder.

There probably won’t be an incredible amount of competition for your home business for some time. Meanwhile, you have the opportunity to be a step ahead and be seen as an expert. You will be an expert by the time everyone else figures out that they should get into podcasting too. There is a great article on how to get started in podcasting at the website http://www. MCPromotionsPress. com

This time in podcasting is like the times in the mid 90’s when you could easily get great search engine ranking with just a little effort. Your home business can get some great exposure - Don’t miss the ride!

Podcast safe music

Podcasting is the new thing in broadcasting nowadays. Practically anyone can create his own podcast and make himself known to the world. Perhaps the best thing about podcasting is that it is meant to be free. In addition to that, podcasts transcend the boundaries of traditional broadcasting. You may be from the US but anyone with access to the internet can listen to your podcast. A person may be in Timbuktu and yet have access to your podcast.

Music is inherent to the success of any podcast. It adds spice and flavor to an otherwise bland broadcast. That is why a large pool of resources has been developed by people in the podcasting community. Beginners and veterans a like search for the perfect background music or filler sounds for every podcast they make. So how do you go about looking for that spice?

Despite the freedom provided by podcasting, there are some issues you must address before jumping into the bandwagon and creating your own podcast. Copyright and intellectual property rights have been a main concern in all aspects of broadcasting for some time now and podcasting is not exempt from that. As a result, the term podsafe has come into existence. What exactly is podsafe? This term encompasses any material that may be used for podcasts without violating any copyright or license. A special thing about podsafe material is that the very same material might require some sort of license in other media but totally safe for podcasting. Due to the open community nature of podcasting, many songs, music, and other type of materials are allowed to be used for free exclusively for podcasts. While you might have to acquire the permission of the copyright holder for other broadcasting media, with podsafe material, you can use it freely in podcasts.

Some specific kinds of work are inherently podsafe. Works that fall under the public domain or some works with Creative Commons licenses can be used in podcasts without any issues. They are meant to be used, and used freely.

There are some entities on the web that license music especially for podcasts. Their podcast safe music is generally available to anyone for downloading and for use in free broadcasts over the internet. The only restriction they have is for the user to duly acknowledge the source. Anyone may also post music on their sites as long as the piece of work is totally original.

Some sites make their music available for no fee at all. On the other hand there are sites which promote artists – particularly independent ones – and charge a small fee for downloading their songs. Notably, these sites also offer labeled artists and are supposed to split the downloading fees with them.

The important thing to bear in mind when looking for podcast safe music is that most of the groups offering materials make them available to the general public for free. The caveat is that your podcast must not be used for commercial purposes. If that is the case, then you will have no problems finding the right track for your podcast.


Finding Hip Hop Mix Podcasts

Many music podcasts are available online for

downloading; if one wanted to find, for instance, a hip

hop mix podcast, there are a few sites available to help.

The first possibility would be to go directly to a site

which creates one and subscribe to it using a podcast

client which automatically checks the feed for new

episodes and downloads them for the user. If, however,

one did not know of any hip hop mix podcast sites, or

simply wanted to find new podcast sites, the best

possibility would be to check a podcast directory, a list

of podcasts that can be browsed.

Hip hop mix podcasts could easily be found at one of

these podcast directories. A podcast directory stores

lists of podcasts which have been submitted to the site,

and categorizes them by genre, type of podcast, region,

and other meta data. To find a hip hop mix podcast,

visiting a podcast directory and checking under music

podcasts, and then under hip hop music would find

many podcasts which play that type of music.

The hip hop mix podcast could then be subscribed to by

inputting the feed address listed into one of the many

podcast clients. The music will come in episodes, the

name for each downloadable portion of a podcast. Some

of these podcasts may feature independent artists,

musicians trying to break into the music industry who

have chosen podcasting as a way of sharing their music

and gaining a following. Others may be remixes of

popular songs that have been changed in some way to

give a different feel to the music. Often, the artists may

already be established, though, and they still see

podcasting as a way to introduce themselves to a larger

audience. They may grant rights to pay certain hip hip

songs to a podcaster, letting them play the music as part

of their mix distribution while requesting a link to a site

where more information can be learned about the artists

and music can be purchased. Artists that have done this

include alias, edan, outerspace, RA the rugged man,

roots manuva, and outer space.

A large number of podcasts featuring hip hop mix

podcasts are actually radio stations, however. These

broadcasters have found that podcasting their shows

and selections is an easy way to reach more listeners

and gain a greater audience. These podcasters can reach

more people easier and cheaper than they can by

playing hip hop mix music over the airwaves in their

local areas. Playing hip hop music over the internet is

probably the way many future artists will do their work,

and there are many ways available even now that they

can do so and make a profit. For instance, some

podcasts are designed to work on a payment basis. A

hip hop artist who wished to share his music could

charge for addition to the feed list, then issue a unique

feed address to the user, allowing them to hear new

pieces of hip hop music released. The hip hop music

file could even be designed so it could not be copied

and used by another user at a different computer, to

ensure that the artist could maintain control over his


The power of podcasting what exhibitors need to know

: What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most precious commodity is something you have an almost endless supply of. Major industries go out of their way to get it from you. Entire trades have sprung up for the sole purpose of enticing you to part with yours. What is this precious thing? Why, it's your attention. I'm hoping by this point that I have yours. Capturing the attention of today's mass-media savvy consumer is quite a trick. Consider the competition: streaming video on the desktop computer, television shows on your cell phone, video game consoles that allow you to play with competitors halfway around the world. How in the world are you going to get a consumer who has all of these entertaining options available to pay attention to your products and services? Enter the podcast. Podcasts are audio or video files distributed over the internet. Listeners download the files, and either play them on the computer or a listening device, such as an I-Pod. Podcasts can be on any topic -- there are regular podcasts devoted to life in Iceland!-- and any length. Some are a few minutes, others go for over an hour. Podcasts have two distinct traits that will appeal to exhibitors: 1. They allow the listener to multi-task: Many of our clients are busy, busy people. They may not have the time to sit down and read a magazine article, much less the new book you've just authored. Yet they can listen to your podcast while driving to work, going for the morning jog, even while working on some less-vital aspects of the day's paperwork. 2. The feed the societal need for self improvement: Podcasting offers listeners the experience of attending a one-on-one lecture with some of today's most foremost experts. Listeners who want to advance their careers, improve their health, or do a better job raising their kids are natural audiences for podcasting. Podcasting can play an integral role in your development as an Expert. Regular podcasts that share industry information, insights, advice, and guidance will create the impression that you're someone the public can turn to. This is an ideal time to display your expertise and speak directly to the topics that are relevant to your market and target audience. Considering the low cost of podcasting -- you can get up and running for a few hundred dollars -- can you afford to forgo this opportunity? To be an effective podcaster, remember the four C's. Your broadcasts must be Concise, Chatty, Clear and Consistent. Concise: Each podcast should have a clear focus. Pick one point you want to concentrate on and select your material to support and illustrate that point. It is better to offer several short, clearly focused podcasts than one, long, rambling, self-indulgent diatribe. Chatty: Make your material engaging. That might be difficult, especially if you're talking about estate planning or tax avoidance strategies, but it's necessary. Use real life examples and simple language to communicate your points. Listeners will tune out jargon, dry statistics, and 'academic-speak'. Clear: Once upon a time, politicians and thespians used to train by speaking with a mouth full of pebbles. The thought was that if one could make oneself understood even under those circumstances, clear speech would present no problem if one were unimpeded. I'm not recommending you start putting rocks in your mouth. However, make an effort to speak clearly. Listeners won't value what they can't understand. Consistent: You can podcast monthly. You can podcast weekly. You can even -- if you're brave and have the time -- podcast daily. It doesn't really matter, as long as you pick a schedule and stick to it. Blow off your listeners at your peril. If there's no material when they expect it, they won't come looking twice. Once you have your podcast up and running, remember that you have to promote it. Link to it from your website, add info about your podcast to your signature files, and include a mention in your print advertising. People won't listen if they don't know the podcast exists!


The Howard Stern Podcast Problem

Because podcasting is such a new, exciting, cutting

edge phenomena, many people are eager to get

connected, and hence the Howard Stern podcast.

Everyone wants to be part of the next big thing, but not

everyone is suited or ready to do so. The Howard Stern

Podcast was created and shown on iTunes, the Apple

company's music store. However, the podcast was never

updated, and the only clip ever provided didn't even

include Howard Stern. This has brought a lot of flack

down on Howard Stern, as well as Sirius Radio, which

broadcasts Stern. Many of these people would have

preferred to hear Stern when they wanted to, as a

podcast, and were disappointed that the feed was not

being used.

The Howard Stern podcast is probably an example of

some of the problems that can arise with podcasting. Its

new, and very hyped, so everyone wants to be a part of

it. However, the podcast is designed to be free. RSS

feeds are designed to easily distribute files, that can

then be redistributed and shared by the users who

download them. It would be close to impossible for a

podcaster to charge for their content. Either the

podcaster would have a small circle of people who

enjoy the feed, and very few who would want to pay for

it, or be very popular, as Stern is, and have the problem

of paying customers possibly redistributing the content

so others won't need to pay.

What is podcasting and rss files

One of the best ways to share files that you’ve found online is to download a podcast. A podcast is a way that the creators and/or distributors of content can send their online materials directly to the computer of a subscriber. The subscriber can then view or listen to the content whenever they want to.

Podcasting works because of small files called RSS files, which are located somewhere on a web page. This RSS file is regularly updated, usually through an automatic update, with text and links to new media files that are available to be downloaded.

A podcast client accesses the RSS file from the subscriber’s computer. Podcast clients are programs that go online to find RSS files for data that the subscriber has chosen to view. Most podcast clients are available for free, and many different ones are available to suit any unique need.

A download happens when the client downloads and views the file that is being offered at the feed’s web site. The client finds links to media files that are included in the RSS file, and then it downloads those files, storing them on a subscriber’s computer until the user wants to see them. Podcast files can be comedy shows, music mixes, or radio shows. Subscribers are often able to download parts of regular shows and play them on a home computer.

Downloads can be applied to any kind of file. The RSS file that allows generally audio and video files to be downloaded can also be tailored to apply to any data file. Some experts believe that podcasting may be used to distribute software updates, as well as demonstration programs, and go beyond simply sharing media files. Users would just have to subscribe to a feed with a podcast client. This could be a way to update users about anything.

Many possibilities for file distribution are provided with podcast downloads. This represents a different way of using the Internet by allowing information to come to users, instead of having users actively go out and visit each site. Podcasting could ultimately change how the Internet works. With broadband access becoming faster and more available, content will have a good chance of being delivered directly to a consumer more easily and more quickly than ever before. This approach could mean major changes for the Internet and make the Web even more integrated with the personal lives of its users.

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