One of america s brightest leaders and thinkers

Marshawn Evans, J. D., has garnered a reputation as an inspiring, articulate and intelligent orator. In the same mode as multitalented trailblazing women such as Oprah Winfrey, Katie Couric, Tyra Banks and Kimora Lee Simmons, Marshawn is a: media personality, distinguished entrepreneur, passionate youth advocate, inspirational speaker and up-and-coming litigator.

Marshawn emerged into national consciousness as the 3rd runner-up for Miss America. Her fame continued to grow after her coveted stint as one of Donald Trump's handpicked cast members on NBC's popular show, "The Apprentice." Marshawn has become a growing fixture in the media, having appeared across a wide-spectrum of leading TV, magazine, radio, newspaper and internet outlets, including ABC, VH1, MTV, Glamour and USA Today.

As Founder of Communication Counts, Marshawn travels around the country working with politicians, athletes, entertainers and media personalities to enhance their communicative skills. Recently, Marshawn launched an upscale clothing operation called JewelME Couture. In her entrepreneurial roles, Marshawn combines the elegant, ambassadorial style that won her the interview for the Miss America competition, with an assertive business brawn and savvy.

Marshawn's passion advocating for young people spawns from her own youth in which she was labeled a problem child. Her avid work with youth has won her prestigious awards and recognition from the U. S. Department of Justice and from former Texas Governor George W. Bush. Marshawn's influence on youth issues stretches beyond U. S. Borders as she served as an Ambassador to the International Summit of Achievement in Dublin, Ireland. At the summit, Marshawn presented on best practices for training future leaders, with the likes of former United States President Bill Clinton, former Russian President Mikhail Gorbachev, actor James Earl Jones and international human rights activist Steve Bono.

A consummate professional speaker, Marshawn's client list includes the likes of Rotary International, Clear Channel, The National Youth Network, Florida State University, and numerous corporations, municipalities, nonprofits, churches and universities. Some of her seminar and keynote topics have included, "The Art of Project Management, Lessons Learned from the Board Room", "Hand-in-Hand: Youth and Adult Partnerships" and "Skirts in the Board Room: Challenges Facing Women in the Workplace."

After distinguishing herself as a top graduate from Georgetown University, one of the nation's premier legal educational institutions, Marshawn took a position as an attorney for one of Atlanta's top law firms. Apart from practicing law, this young business leader and woman of conviction is currently completing work on an upcoming book, inspirational CD and DVD. Her clear ideas, enthusiasm, humility and attention to detail make her one of the rising personalities in the communication and entertainment industry.

This Speaker's Upcoming Events Sat - Jun 10

Marshawn Evans and Jeff Johnson participate in a Teen Summit at the 100 Black Men Conference

Sun - Jun 18

Marshawn Evans host the Miss Georgia Pageant

Event Type: Public Appearance Mon - Jun 19

Marshawn Evans host the Miss Georgia Pageant

Event Type: Public Appearance Tue - Jun 20

Marshawn Evans host the Miss Georgia Pageant

www.4thdimensionmanagement. com

What impression do you leave your clients

Impressions, as we all know, are blurry ideas in which confidences are given. Marketing materials such as business cards, posters, postcards, flyers, brochures and catalogs must satisfy the customer’s confidences even at the very first sight of the material.

Catalogs, for instance, must leave a lasting and positive first impression. Before they can encourage potential readers to read on, they must entice them first to come closer and take a look at them. They must have fascinating design and facade to lure the would-be receivers.

To complete the marketing formula, the company or its marketer must entrust the potential masterpieces to a master in catalogs printing. If you have hesitations and worries regarding the printing process, the colors and materials like paper and ink to be used, ask the pool of experts that surround the printing company. They will help you seek solutions to your catalogs printing dilemmas.

Catalogs are made to have easy access on your products and service. You do not have to bring them with you. With catalogs around, there is no need to present the literal product or demonstrate the services that your company is offering. All it takes is an effective modern catalog.

In the production of catalogs, areas of concentration must be established and considered. One area is the product or service. Some product need not be included in the catalog while some are indispensable. Choosing which are to be incorporated from which are not must be carefully done.

After selection, the next area of concentration is categorization or grouping. There are products that can be grouped as one while there are products that need to be presented singly. Samples of these products are the feature for the month and the freshly released products. Same thing should be considered in marketing services. In this area, you have to master one thing and that is sorting.

Next to categorization is the process of creating descriptions. Descriptions must be exact or definite. You can begin by writing the name of the product or service followed by its features. Ideal number of words range from 30 to 60 words for every product or service.

Make a good impression by selecting clear pictures and crisp texts. Be reminded that the heart of every catalog is its overall appearance. Thus, superior artsy taste is a marketing edge.

Steps to a writing an effective press releases

ant to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I’m going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let’s go.

We’ll briefly go over the basics because of their importance. Editors want to see things done the RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar “10 second glance” says a lot for you and your business; it let’s them know if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials:

"FOR IMMEDIATE RELEASE" on the top left of the page.

Your contact name, phone number, e-mail address, and website follows.

Headline is next, normally in bold and centered on the page. Summarize what the release is about and capture their attention. Spend almost as much time on your headline as you do writing the release. It’s that important.

The press release body starts with the location of the release and the date (Margate, Florida, May 5, 2005.)

Most press releases are between 200-500 words, and no more than a page. The first paragraph has the most important information. Don’t save the best for last, it won’t get read. In this paragraph answer the questions, who, what, when, where and why?

It is recommended that you write press releases in the 3rd person and use short sentences and paragraphs. Do not go over board, trying to dazzle the editor, it won’t work.

Target your release. You will be sending your release to a specific audience so make sure that in your release you keep to what would appeal to that audience. What don’t they know that you can add? Nothing works better than getting an “AAH HAA” when an editor is reviewing your release.

Provide statistics. Do some research and find some relevant information that applies. You can easily do this through Google. Once you find your quote, do a Google search or Yahoo quote on that particular topic. However, don’t stop on the first Google link and take that for gospel. Research it a bit further. Have it come from a respectable company or magazine.

Include relevant quotes from experts in your field that will reinforce what you are saying. Approach authors, leaders in your Industry, and other experts that back up the facts you are stating in your release. They will normally appreciate the added publicity and you get the quote you’re looking for. For example, as an author I’ll often get asked to provide a quote for an article on home-based businesses or the virtual assistant industry. I welcome the opportunity as it provides me more publicity.

Also, if you have a satisfied client that you feel will add credibility to your Release, add a quote from them as well. The first time you mention the expert, write out their full name. Then list them by last name or Mr. and Mrs. Smith only. I normally prefer the last name.

The last paragraph should be your call to action. You’ve talked the whole release about your business or product, now tell them what to do with the knowledge they just acquired.

At the bottom of the release include ### to indicate you are done, followed by a short bio. Make sure if you include your website that you include http:// in front of it for search engine recognition.

Your bio should include your information, any books authored, etc. Double check this for accuracy. At this point, you’re tired and done with the Release. But if it goes out to the world with the wrong web address, the valuable time spent even writing the Release has been wasted.

That’s it! The basics for writing a press release. Now one other thing I’d like to add in, they work! They truly work. I’ve had a recent release get accepted by PRWeb (and yes they do reject bad ones!), and then go on to hit several other major newspapers and media outlets and the Google alert, which resulted in our paper in the area contacting me. You want to set up a Google news alert for your name so that you can follow the path and see when you make the news so you can follow up. Also, PRWeb at http://www. prweb. com has complete guidelines for setting up a good press release. Go with the extra money and spend $20.00. It’s worth it to get the additional exposure.

Greetings card what when and how

: Whenever you need to wish your friend or acquaintances happy and belated birthday, or wish your near and dear ones merry Christmas, or send your beloved one happy valentines day wishes or just say hello or give a “get well soon” message to your bosom friend , you just go to a greetings card outlet or visit an online greetings card website and send the desired card. Have you ever wondered what greetings card is all about and how did it originate. If you have the desire to know, this article is for you. So, lets start with what is a greeting card. Originally, greeting cards derive from postcards ( which are single sided without the fold ) and are an illustrated, folded card usually featuring a message of greeting or other sentiment. They can be either printed or handmade. Now, with the advent of Internet though, virtual greetings cards have evolved which doesnot fit into the above-mentioned definition. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent on 'non-occasions' to say 'hello' or 'thank you'. They are manufactured and/or hand-made by hundreds of companies big and small. Hallmark Cards and American Greetings are the largest producers of greeting cards in the U. S. It’s the UK, where more cards per head are sent than any other nation. The UK continues as a world leader in this area, as well as leading the world in the region of greeting card design. What laid the foundation for the greeting card industry and when and how did it all began ? The custom of sending greeting cards can be traced back to the ancient Chinese, who exchanged messages of good will to celebrate the New Year, and to the early Egyptians, who conveyed their greetings on papyrus scrolls. By the early 1400s, handmade paper greeting cards were being exchanged in Europe. The Germans are known to have printed New Year's greetings from woodcuts as early as 1400, and handmade paper Valentines were being exchanged in various parts of Europe in the early to mid-1400s. However, by the 1850s, the greeting card had been transformed from a relatively expensive, handmade and hand-delivered gift to a popular and affordable means of personal communication, due largely to advances in printing and mechanization. This trend continued, fuelled by new trends like Christmas cards, the first of which appeared in published form in London in 1843 when Sir Henry Cole hired artist John Calcott Horsley to design a holiday card that he could send to his friends and acquaintances. Technical developments like color lithography in 1930 propelled the manufactured greeting card industry forward. During the 1980s the trend began to turn, with consumers increasing looking for greeting cards that were differentiated from the standard offering. In the late 1990s the market was clearly beginning to separate in to three different segments: 1. handmade and premium cards 2. mass-manufactured cards 3. e-cards So, this is all about how the greetings card industry begun and flourished. Though the current trend is to send greetings through e-cards, there is the need to sustain the traditional greetings card industry and maintaining the age-old tradition of sending greetings card via conventional means.

Q. why do public relations people frequently wear red

A. So the blood doesn't show.

Many people think that once a company starts advertising, editors beat a path to your door. In some cases, that actually does happen, but it's not the norm. Public relations is a very important part of the marketing mix, but it's a tremendous amount of hard, detailed work.

Public relations is very different from advertising. One main difference is that you can't buy media placement. The story is either newsworthy, or it's not. Paid placement is called advertising. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.

Both marketing elements are important, but public relations can sometimes be a slow build. Results don't happen in a few weeks or in a month, especially with the three month lead time needed for magazines print deadlines. When dealing with television, newspapers or radio, the three month lead time is not an issue, but competition is an issue.

There have been situations where we've had an instant success story. We created a museum event in Philadelphia at a small children's museum that was an incredible media success story. Every newspaper, ethnic publication and television station showed up for this event. Over the years, we've also had a number of press conferences with tons of media coverage the next day. This is expecially true if the news is sensational or the product is very popular at retail.

In one case, we generated thousands of stories for a client, but we were trying to generate an article in a major business paper. Nothing worked. The editor was interested, but he didn't understand the point we were using as the "hook" for the story. When we finally drove home the point of differrence between mass market retailers and specialty retailers, he wrote the story and it was fantastic. Our story ended up on the front page of the business section minus one column, but it took months and months of work.

Many clients don't understand the PR process. For example, when I was handling the marketing for a major children's line of licensed apparel, the client had signed the advertising contract, but not the public relations contract. He just didn't understand the entire subject and finally asked for a meeting to discuss things. Shortly into the meeting, this charming, grandfatherly gentleman looked at me with a straight face and said, "Why do I have to pay for this, doesn't it just happen?"

At first, I thought he was kidding, but then I could see that he simply didn't understand the process, or the discipline. After a rather lengthy discussion, he signed the contract. The campaign was a big success and so was the clothing line.

Some clients don't have the budget for the entire marketing mix of trade advertising, consumer advertising, sales promotion, web site development and PR. Many will start with PR and trade advertising and then increase their marketing budget over time.

How To Choose An Agency

When you are ready to consider an agency, what should you look for in a PR team? For starters, the chemistry has to be there. You also need experience and media connections. Don't hesitate to ask for client references. Once you have them, pick up the phone and make some calls.

Don't assume that the new business people will service your account. If there is one account person that you feel has the expertise you need, consider requesting that this individual be the point person on your account. The agency should be willing to agree to this request in your written contract. Beware of bait and switch, where you are courted by the new business people who will never be seen again after the contract is signed.

What You Can Expect

Some points to remember:

Nothing kills a bad product faster than excellent PR and advertising. Customers may purchase the product once and then, that's it.

When products are photographed, the samples must be in perfect condition. The camera picks up and magnifies very tiny flaws. Retouching is expensive, so be careful when you select product samples for photography.

PR is not a tool used to force retail distribution. If you try it, the move will come back to haunt you. When an editor asks for information about the retail distribution of a product and/or service, the PR agency had better have answers or the ability to obtain the answers quickly. Reporters and editors always manage to call for this information when they are on deadline so everything is a rush. A response such as we're planning to open outlets soon in your area is not the correct answer.

Put yourself in the editor's place. He/she is interested in writing about your product and the readers expect to be able to find the item in local stores, on respected web sites, or in catalogs. If they can't do any of the above, the editor will not write about the product.

I have had consumers track me down because they wanted a specific product and could not find it at the retail store mentioned in the article because the item had sold out. One Christmas, I was practically running a mail order operation out of the agency because frantic consumers were calling for one specific product that did not have wide retail distribution.

Trade books usually publish one month in advance. Consumer books publish three, yes three months in advance. If you're hoping for a December magazine story, you'd better start planning in July or August.

If your agency is creative, it will come up with innovative "hooks" for your products or services.

PR is a wonderful marketing tool, but you must understand the basics to understand how it can work for your company.

Diane T. Creston

Creston Advertising

Your Strategic Marketing Partner

Top performers have these customer relationship skills

Copyright 2006 Dennis Sommer

Do want to be known as "The Expert" or "The Guru"? Do you want to advance your career and income? If you answered yes to both of these questions then you need to become a “Top Performer” in your profession. Whether you are now a Manager, Executive, Consultant, Sales or Service Specialist, then Customer Relationship skills will be one of the keys to your success. Experience and knowledge in your area of specialty may make you an above average performer, but to be a “Top Performer” start implementing the following 24 Customer Relationship skills and action items today.

Top performers are successful by being honest, respecting a clients intelligence and focusing all their energies on how to make a difference in a clients life. After reviewing the following “Top Performer” Customer Relationship skills and action items, you will know how to be more effective, efficient, and successful.

Building a strong relationship with your customer will last a lifetime and will be your #1 success factor in your career.

1. Show off your offering “Live” by hosting seminars. Customers viewing offerings first hand will dramatically improve positive reactions.

2. Make mentoring available to your customers. Provide one day a week, one day bi-monthly, or one day monthly where you are available face to face with the customer. Give them a list of what you can do during this time period. Example, training, audits, project reviews, etc.

3. Do a 20 customer road show twice a year. Nothing beats going into the field and meeting customers face to face to better understand what they need and show them what you have to offer.

4. Make the selling process as easy as possible. A long, complex selling process will turn off customers and drive them to your competitors.

5. Showing or presenting an offering three or more times to a customer will result in a more positive impact.

6. Setup an annual meeting with your customer to discuss where there business is going the following year and review your companies long term vision.

7. Connect with a customer on a personal level through common interests and goals. Make efficient use of the buyer’s time, be courteous and polite.

8. Create a pattern of dependability by making small promises and over delivering on results.

9. Be an honest advisor. Present both the strengths and weaknesses of your offering. It is better for the customer to learn about your weaknesses now than to discovering them later.

10. Reduce customer stress. The easier it is for the customer to do business with you the greater their likelihood of repurchasing.

11. Be polite and respectful of a customer’s time and schedule. Always ask when the best time to see and talk with them.

12. Ask for small things first. A customer who says yes, is more likely to say yes to bigger requests later.

13. Positive momentum creates positive momentum. Ask a customer first, “How are they doing?” When the customer states they are feeling good, they are more inclined to give you a positive response to your next request.

14. If you smile, people will respond in kind and be more open to your message.

15. Keep your tone upbeat. Make a point to elevate everyone you come in contact with . When they hear your name, their mood will be lifted.

16. When a customer can’t buy or won’t buy, fall back and ask for names who might have an interest.

17. When a customer says no to your first big request, ask for a smaller one. Customers feel obligated when you make a concession. Present your most expensive option first.

18. We prefer to buy from people we like. We really like people who like us. Being likeable is as simple as helping customers feel happy, relaxed, and even feel good about themselves.

19. The more you make a relevant, yet unexpected connection with their lives, the greater chance of gaining their interest.

20. Mimic your customers feelings, tone, attitude, and gestures. They respond better to like people.

21. Meeting over food and drink has a positive impact on customers reactions to your offering. Dine, drink coffee, listen, talk, connect. Sharing meals has significant impact on customer attitudes.

22. Remembering a customers name and personal details can have a dramatic impact on your ultimate success. This shows that you value them.

23. Keep silent. When you don’t speak, you create the need for the customer to make a decision or keep talking providing you with more information.

24. Pay attention to details. Customers make a direct connection between attention to detail and competence. Pay attention to spelling, out of place items, grooming, dress, hotels you use, etc.

Advice on how to deliver a successful public speech

Public speaking is something most people try to avoid and even dread. At times in my life, I have found myself having to deliver a speech and therefore I needed to learn the best way of doing this. In this article, I write about what I learnt from reading many books about public speaking, advice which has helped me to successfully deliver these speeches.

Many people get very nervous before and during their presentation or speech. This can have a negative affect on our breathing and can leave us out of breath. When you feel nervous it is a good idea to remember to take regular breaths when talking. In my opinion you should be looking to breath every six to eight words. The nerves will make our muscles contract and can make your chest feel really tight. This is a natural reaction and it is a good idea to take a few deep breaths before starting your talk to help you to relax.

When you start your speech, I would ensure that you have a focal point in the room, which can act to give you inspiration. This could be a picture at the back of the room or a window. At times you may lose your focus and may forget what you want to say. This focal point can help to get you back on track.

I try not to look at the eyes of the people in the audience when I give a public speech, as this can put me off. I want them to think that I am though, as it can be a sign of nerves if they think that I am not able to. What I tend to do is to look at an area on their forehead which obviously is not their eyes but which has the effect that I am still looking at them etc.

Even though I do plan what I am going to say, I do not plan it word for word. Instead I write down keywords or key subjects on paper which I keep in my pocket in case I need to look at it. This then ensures I do not forget what I want to say and also allows me to ad lib. The speech will also hopefully now not sound so robotic and boring as it might have if I had memorised it word for word.

I always like to start off the public speech with a short joke, which can then act as an ice breaker. I remember a speech I gave a few years ago, it was my last day at the company where I worked. The people in the office had put to a collection and had bought me some leaving presents. I then had to say a few words of thanks to them. I knew many weeks in advance that I would have to give this speech and I have to say it did cause me quite a bit of stress.

The speech itself would only have to last for about ten minutes and would be in front of around fifty people. This was how I started the talk, I would like to thank everybody who has put to the collection, and anybody who did not put, I will see you outside later. This is quite a pathetic joke however a couple of people did laugh. This gave me a bit of extra confidence and helped to relax me.

I also advise people to talk a bit slower than they normally do when they have to deliver a public speech. This has helped me tremendously over the years.

I hope this article helps you to deliver a quality public speech.

Teleprompting a speaker s dream come true

When my new husband told me he was going to be teleprompting I was clueless as to what he was talking about. He explained that it was like cue cards but on a computer screen and used extensively not just by the media, but also by corporations for presentations and for video taping commercials. Okay, that sounds interesting but how does it work?

After the speech is written, it is input to a computer that will allow it to be displayed in front of the speaker without the audience being aware of its existence. I remembered from my past speaking encounters where I had to memorize everything that I wanted to say and the order that it would go in for a complete uniformity. It usually meant a tremendous amount of practicing the evening before or taking a stack of 3x5 index cards with me for the presentation. Teleprompting has simplified this process for the speaker. They no longer need to memorize a speech; they only need to be able to read from a screen in front of them. Image the hours of practice, not to mention the stress this removes from the speaker.

I was interested in how this came about. The first teleprompters were created in the 1950s by Fred Barton Jr., Hubert J. Schlafly and Irving Kahn. At the time Fred Barton was an actor and suggested the teleprompter as a way of assisting the performers who had too many lines to memorize in a small amount of time. The script was printed on a paper scroll and advanced as the performer read.

In 1982, the first computer based teleprompting system was developed and ran on an ATARI 800 personal computer with very specialized teleprompting software to work with the camera hardware which was also modified. Today’s teleprompter still runs on a personal computer and is connected to video monitors on one or more cameras. This monitor is placed directly in front of the camera so it gives the impression of the speaker talking directly to the camera instead of reading a script. The displays used vary drastically depending on the type of presentation. One which I’m sure you’ve seen used and not even noticed, is the presidential glass. It is mostly transparent so that it will not block the view of the speaker by the audience or cameras. Even singers such as Frank Sinatra, Bruce Springsteen, and Elton John have used teleprompter hardware on stage.

Okay, enough about the history and hardware of teleprompting. I am now being made aware of the fact that there is an “art” also being employed here. Let me explain. The basic idea is of a script being up on screen and the speaker reading from it. Too many times this will sound like it is being read. This is not usually the impression that they want to convey. A “seasoned” teleprompting operator knows how to get in touch with the speaker and craft the speech to their speaking style. During rehearsal, the teleprompting operator is listening intently for voice inflection to make sure that the speaker is comfortable with the flow. Sometimes it means changing a word or two or rewording a sentence to ensure a natural delivery. A professional teleprompting operator knows how to get these results and understands that there’s more to prompting than typing in a script and turning a knob. For the speaker, finding a good teleprompting operator can be a real salvation.

5 ways to liven your audience

Has a boring speaker ever put you to sleep? Your head begins to nod as you fight off the urge to slip mercifully into the Land of the Z’s. Or has your mind ever wandered during someone’s dull presentation? Although you appear to listen intently, what you are really thinking about are the million tasks waiting for you at home.

Sure, this has happened to all of us, more than we would like to admit. However, don’t let it happen to you when you are the speaker. The key to keeping your audience from taking a mental exit is to involve them in your talk. Yes! Studies show that the more you involve your audience, the more they retain. Why? Because they are listening!

You can involve your audience in several ways, and I have listed 5 of my favorites below. Select those that will work well with your presentation and that feel genuine to you. If it feels uncomfortable, it will look uncomfortable—so don’t use it.

1. Ask questions.

Questions will cause your audience members to try to think of an answer. They can’t help it – it is simply how our brains are wired. If the energy in the room starts to drop, ask a question and select a member of your audience to respond. Then, thank him or her for participating and move on to the next person. Don’t worry about loosing control of your audience. Sales guru Brian Tracy emphasizes, “He (she) who asks questions is in control.” I personally prefer questions like “How many of you . . .,” and then I ask for a show of hands. These closed-ended questions get your audience involved both mentally and physically.

2. Finish your sentence.

For example, if you said to your audience, “Lions and tigers and bears . . .” and did not finish the sentence, what do you think they would say? As long as they are familiar with the movie The Wizard of Oz, they would respond with “Oh my!” This is a fun way to get your audience to participate. If they know the answer, they will blurt it out. If they don’t, you answer it. Choose something that should be so obvious they will absolutely get it.

3. High-five.

This is one of my personal favorites, and if you have attended one of my talks you have experienced it firsthand. If you ever feel like the energy in the room is heavy, you can change it by using this technique. Simply ask a question (remember the power of asking questions). Ask, “Is this good stuff?” When your audience responds with “Yes,” say “Then, turn to the people on either side of you and give them a high-five and say ‘This is good stuff!’” Most people get a kick out of it. However, if you have an individual in your audience who does not want to participate, don’t worry about it. Some people simply just don’t want to have fun.

4. Do exercises.

I learned this trick from the famous millionaire T. Harv Ecker when I took his “Train the Trainer” course. He says, “Get your audience to do the work.” To accomplish this, ask them to break into groups of two or three (with people that they don’t know) and give them an exercise that is congruent with your presentation. Afterward, ask them to share openly with the rest of the group and thank them for doing so.

5. Give them candy.

Reward your audience for participating, and they will participate even more. Simply ask a question and when someone answers it, gently throw a small piece of candy to that person. I find that chocolate works best. You will find that it becomes a game and people will compete for the chocolate. I don’t use this throughout my entire speech, only for a few minutes in the middle of my talk.

There are many other ways and techniques to get your audience involved. What is important as a speaker is for you to come up with as many different ways as you can think of that are appropriate for your audience and for you as a speaker. Believe me, your audience will thank you.

On site spanish and english training including workplace english programs and seminars

Workplace Languages offers customized Survival Spanish seminars, classes (or other languages) to management in a variety of industries. We also teach a very functional workplace English to those employees with limited English proficiency. Our classes and seminars are always taught on-site at the company 24/7.

All classes, English and Spanish seminars are taught on-site at your place of business and the curriculum is always customized to meet the needs of your company. All information is practical and no grammar is taught. Classes & seminars are upbeat; nobody is put on the spot and we understand that you only want enough Spanish, Chinese, French … whatever language it is - to communicate immediately, easily & effectively. We understand that you don’t want to be a language major. You just want to get your point across.

Workplace Languages offer a large number of bilingual training tools to a variety of industries. They are all ultra easy-to-use and are all customizable with content and we can even add your company’s logo. What’s nice about our bilingual training tools is that there is nothing to retain, no classes to attend and no huge time or financial commitment. We have pocket-sized “survival language booklets” that come with a pronunciation guide. And our 24 X 36” color laminated poster has both Survival English for the Spanish speakers and also Survival Spanish for the non Spanish-speaking managers & supervisors.

Successful communication has always been the key to good management. Now, with an ever increasing need to connect with workers from other cultures, the need is even greater for both managers and employees to educate themselves in each others’ ways of acting, speaking, learning foreign languages using as method English or Spanish seminars. The rewards are potentially great if the methods that both parties use to educate themselves are appropriate. Success doesn’t necessarily take a great deal of time, it takes the right training.

Meeting promotion and publicity checklist

: 1. Review previous years' promotional budgets

2. Determine objectives and scope of program

3. Determine audience(s): membership, potential exhibitors, an industry or trade, general public.

4. Develop theme and corresponding graphics. Considerations should include purposes of individual pieces: who will receive them, tone to be conveyed, how they will be produced, how many colors will be needed, what layout format is required at each stage (from rough to comprehensive), and how much is budgeted for them.

5. Develop a schedule for the campaign.

6. Set promotional budget based on characteristics of membership, features of the venue, time of year, strength of program, and costs of attendance.

7. Develop promotional materials according to tested criteria: short and forceful sentences, convincing explanation of benefits to attendees, clear emphasis on important elements of meeting, and easy means of registering.

8. Plan for all items needed for the campaign to carry theme forward, taking into account costs of special effects like embossing or die - cutting; quality, grade, weight, and finish of paper; number of ink colors used; time for production; and quantity required:

a. pre-meeting letters and announcements
b. preliminary programs
c. registration and housing forms
d. promotional pieces for both exhibitors and attendees
e. invitations
f. follow-up mailings
g. final agendas/program books
h. badge inserts
i. tickets
j. on-site registration materials
k. signage
l. newsletters
m. lists of registered attendees

9. Solicit a minimum of three competitive bids for all printing, checking samples of paper stock, samples of work for other meetings, references, and explanation of other services each firm can provide.

10. Select printer(s), taking into account whether need is for "quick" or commercial quality, demonstrated ability of a single printer to handle all needs, availability of necessary equipment for jobs, and ability to meet deadlines.

11. Agree with printer on schedule into which extra time is built, and monitor deadlines for rough layout, submission of copy, preliminary approval, completed layout, final approval of blueline, and delivery of job.

12. Promote at previous year's meeting.

13. Release promotional pieces, press releases, and related materials in accordance with schedule, with news releases preceding membership promotional mailings.

14. Target local, national, international media as appropriate by type: trade papers, newspapers and periodicals of general interest, radio and television tailored to market.

15. Overall, control promotional costs through following measures:
a. Obtaining firm written bids for services
b. Providing clean, competently proofread copy to printers
c. Using standard paper sizes where at all possible
d. Using same paper stock for many pieces
e. Piggybacking print items using same color
f. Using standard PMS ink colors
g. Reusing graphics
h. Avoiding unnecessary special effects
i. Avoiding perforations in favor of dotted-line cutting guides
j. Coordinating printing times
k. Setting and enforcing firm policy on overtime
l. Minimizing number of copy changes
* Courtesy of Professional Convention Management Association

Speaking precisely

You can express yourself better if you learn the proper words to use for each situation.

You can pick up these words by reading good books and articles. Just be careful you don't pronounce something incorrectly in your head, and then speak that way in public. People will think you're ignorant.

I remember listening to a radio talk show one time when a man called in and mispronounced a word. The guest, who disagreed with him, attacked his mispronunciation, and the host was clearly embarrassed for him. All in all, it was just an awkward moment. And you definitely don't want to be initiating awkward moments while trying to drum up business.

Pronunciations do vary depending on your locale, so you could just say that's how it's pronounced where you're from. But there are usually only a few alternatives, and most educated people know of them.

You can learn proper pronunciation by listening to intelligent people. If intelligent people are rare where you live, buy some tapes or visit some podcast directories.

Some well-read people mispronounce words they read all the time but never hear. If you found a great word in a book that you're not sure about, check it out at Dictionary. com. They have a pronunciation guide, and, if you want toSpeak Precisely, you can sign up for their premium service. They have a feature where you can click on a word and hear the proper pronunciation.

At any rate, just make sure you know how the word is pronounced and what it means, before you use it. Nothing sounds worse than someone using big words out of context. There's nothing wrong with using big words, though, as long as you're using them correctly.

Of course, you should probably stick with the shorter, more common alternative if one exists. Don't use a big word just because you know it. Only use a bigger word if it's the only word available to express exactly what you mean. Most people have very small vocabularies, and will tune you out if you start talking over their heads.

If you're talking with experts, you'll probably want to use shortcuts (jargon). This can save time. Just don't use jargon outside specific groups, because it'll sound like gibberish to most people. You can learn this jargon by reading industry-specific journals and visiting message boards.

Speaking precisely isn't that hard. Just use the right word at the right time. That knowledge will only come with experience.



Global Match Corp - A Global Matchmaker Organization

http://www. gmcbiz. com

http://www. gmcMatch. com

How to improve communication skills and your personal style

Here are six tips for improving your communication style:

1. Knowing how to improve communication skills will come easier once you become aware of your own communication style.

Each person has a unique way of communicating. Listen to your own speech. What sorts of words do you use? Which sort of body language and what tone of voice are you using?

Now, think of someone who, in your opinion, is a good communicator. Compare your style to theirs. You’ve just taken an important first step in how to improve communication skills.

2. Now that you are aware of your own style, study the style of those around you. How do the most important people in your life converse? How do they say things? Look for approaches you can model and make your own.

3. Adjust to the other styles of communication. Don’t think it is too late to change your way of conversing because it’s been years. You had to learn to communicate in the first place and you can unlearn certain behaviors or change them. Sometimes we get stuck in a communication rut.

A father once was having a hard time with his teenaged daughter. She was growing and he thought she didn’t tell him what was going on in her life. They were in a heated discussion when he asked, “Why didn’t you tell me?”

Her answer was that she had, but he was too busy lecturing her to hear her. He learned that adjusting his style to his daughter would involve listening first before jumping right into solving the problem.

4. To build rapport, during a conversation try and match the other person’s movements, posture and verbal style. Don’t do everything they do, but mirror one or two things. For example, if the person gives mostly short answers to questions, you follow suit.

Or, maybe they talk at a slower pace than you usually do-slow your speaking speed to match theirs. This may sound simplistic but it is a very potent way to make someone feel very relaxed and comfortable in your presence.

5. The way you communicate at home may not be the same as in a different environment. Make sure you change your style to suit the different setting. Some comments you might want to tell your best friend, in private.

Other things can be shared in a group setting. Learn how to improve communication skills by altering your style for the appropriate setting. Many of us know someone who offers far too much information in a group setting.

6. Don’t criticize others for communicating differently. If we all communicated in the same way, we’d soon be bored with each other.

Getting a good grasp of your communication style and finding ways to accommodate other peoples’ styles, is a good way to improve your communication skills.

Three easy steps to be good in public speaking

Throughout the history of human civilization, people have been expressing their confidence and strength, not only by force, but also by the noble art of public speaking.

The orators of ancient Greece were highly respected and valued in the community. Likewise, today’s world leaders are admired and esteemed when they have the power to address the public with poise and conviction.

Such a high regard for public speaking makes the average person cringe at the idea of talking in front of an audience no matter how big or small the size.

Whether giving a toast at a wedding or delivering a speech to a large assembly, most people make a big deal about public speaking and try to avoid it as much as possible. But public speaking should not cause such a big fuss. Challenging as it may be, public speaking can be done with a few simple guidelines.

Before Making The Speech: Preparation

Like any other endeavor, public speaking requires careful preparation to be successful. Many people would dream of having those “inspired” spontaneous speeches seen in movies; however, such scenes rarely happen in real life.

To have at least a decent speech, one should plan well. Even the world’s most famous leaders prepare for public addresses, and most even have teams to work on those plans.

Well, even if one does not have a speech preparation committee one can prepare for public speaking. First, one should know for what the occasion the speech is for. The Gettysburg address would definitely not be appropriate for a wedding; thus, a speech has to fit the event where it will be delivered to.

Second, one should examine the audience who will witness the speech. An assembly of academics would not take a perky speaker seriously; one should choose a suitable public speaking style based on the audience.

Third, one should ponder what is being expected in the speech. A farmer’s association would usually not be interested on a speech about the intricacies of beadwork; one should carefully study the subject matter to be tackled in public speaking.

Making The Speech: Writing

Again, dazzling spontaneous speeches rarely happen in real life. Most good speeches have been written before their delivery. While most noted public figures have speech-writing committees, one can make a good speech even without the help of a team of ghostwriters.

When writing for public speaking, one should carefully organize the contents of the speech. It usually pays well to begin with a very strong introduction. It is important to catch the audience’s attention early to prevent them from being bored easily. Next, the body should be purposeful.

The contents of the speech should relate well and support each other. It is not good to digress too much; though at times some deviations help attract attention when boredom arises. Lastly, one should make a conclusion that sticks to the mind. No matter how stirring a speech is, it is useless if the people forget it the instant they leave the gathering. Conclusions should give a concise but memorable recap of the body.

The Actual Public Speaking: Delivery

A written speech would not be consummated without the actual public speaking itself. This is the part most people are afraid of; but when proper planning and writing is done well, the delivery should follow easily.

One must decide whether to speak from memory or to use notes. Beginners should benefit from a script or a guide, when one becomes more comfortable speaking in public, one can start relying from memory.

Reading directly from a script can be quite boring for the audience; thus, it is important to keep constant contact with them. Speaking from memory is quite impressive, but it can be difficult to avoid missing some parts of the speech. Speaking with notes can be a good compromise so long as one is able to expound on the points well. The choice of how to deliver the speech depends entirely on the speaker; thus, it is important for one to weigh the options carefully.

Learning More About Public Speaking

Several resources could help one do well in public speaking. Several books and articles about the topic have been published and they can well be accessed through the library or the bookstore.

Many companies offer public speaking training, and such services provide in-depth courses that could help one speak well in public. There are also several articles and courses available through the Internet, some of them are even posted for free.

Getting word of mouth started new book pr method

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review. But, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all criticism in advance. We called this a “Public and Peer Review” of our book, entitled “Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.”

Before posting the first eight chapters of the electronic version of this book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P. M for Open Review. In the email notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically published, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had in the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the email notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might now offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help point out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about. This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, after we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and intelligently persuade them that your book is something they absolutely have to read.

The long and winding road to machu picchu

Have you ever wanted to do something crazy?

Have you ever wanted to walk on the wild side?

Have you ever wanted to leave the office environment and never return?

Driving up to Manchester one autumn's evening in 1995, I decided something had to change.

The three hour journey from Leicester had turned into a six hour marathon, again.

It was cold, damp and desolate stuck in the endless lines of slow moving cars.

In my briefcase sat an unsigned and rather overly negotiated contract extension for my job in Leicester. When I finally arrived in Manchester at 11pm, bored, hungry and miserable - I knew that I could not face another winter of living and working out of a suitcase. It was time for serious change.

The week before, I had been stuck on a train for hours heading down to London.

The woman sat opposite me had left her travel magazine on the seat when she alighted at Luton. I had read my newspaper back to front and on the second time of reading, I found nothing new.

I reached over and killed a little time by flicking through the glossy magazine, but each time I thumbed the pages, my eyes returned to page 34 which advertised a five month trip to South and Central America. Setting off from Ushuaia in Argentina (the most southerly City in the world) and finishing in Mexico City. The itinerary read like a Who's Who of top travel destinations.

Buenos Aires, Ushuaia, Tierra del Fuego, Punta Arenas, Pucon (Mount Villarica - 10,000 feet active volcano), Bariloche, Esquel, the Argentine lake district, Santiago, Valparaiso, La Serena, the Atacama desert, Arica, Nazca, Arequipa, Cusco, Machu Picchu, Lake Titicaca, La Paz, Manaus, Angel Falls and so on...

Do you get the picture?

Travelling on a converted truck and free camping, the lucky adventurers would experience the full range of South and Central America's charms. Having never been camping before and with my thirty-fifth birthday celebrations still ringing in my ears, I suddenly realised that I was confronted by a serendipitous 'once in a lifetime' opportunity. Would I break the mould of my boring office life or step out bravely into an adventurer's world?

I was single, no obligations and I had the money. What is the point in having a big bank balance while life was passing me by?

The following Monday morning, I handed my notice in. Contract discussions had been delayed and I had only ten working days to endure. It seemed like forever before I was released from that working purgatory.

Once the deed was done, I was walking on air. Skipping down the corridor and whistling 'El condor Pasa' - I never whistle…

It was a euphoric experience - the weight of meetings, ironing work shirts and driving those endless miles up and down he M1 had dissipated into nothingness. Top priority on this project manager's list was buying outdoor gear, expensive sleeping bags, boots and all weather jackets.

And there was one place, one destination that I was focussed on - Machu Picchu in Peru - I had read so much about it and I knew that it would be the highlight of my journey…

If you want to find out exactly how my crazy decision turned out… then click on the link and follow my path on the Inca Trail to Machu Picchu.

Public relations in the beginning

Public Relations In The Beginning

President Wilson set the foundation for public

relations by addressing issues and bringing out the

point that building resources could strengthen the

system. This later led people to see that knowledge

held the power that officials needed to produce a

strong public relations and orderly system.

Despite of these facts however, many high nose

officials think that being in office creates the

power. This is why we see so much distortion,

confusion, swindles; and other actions that cause the

people harm.

Public relations is about serving the people and

protecting them from harm. According to some

spectators, such as the writer Goodnow who believed

that public relations had "two distinct functions of


That comprised of politics. (Goodnow; Politics) State

will, must be expressed by the politics according to

Goodnow in order to create an effective system.

According to Goodnow, the public relations intentions

were to execute policies. He believed that dividing

the powers would define the distinctions among the


Goodnow made some valid points, which were brought out

in Paradigm I this brought attention to the notion

that public relations should focus on government


Rationalization made this scheme the locus, which

evolved the politic and administrative or public

relations separation of a range of contradictory


The changes and notions effected public relations and

politics so dramatically that it is going to take some

major repairs to reenact public relations so that it

truly works in the favor of all human beings.

A world of presentations without powerpoint

Most of the presentations made nowadays are made with the help of PowerPoint. There are also class teachers and lecturers who use PowerPoint to make the teaching and learning process more interesting. However, it is the professional who makes presentations without the use of PowerPoint, while following some of their age-old beliefs for presentations.

Presentations without PowerPoint prove to be quite boring. This is because the presentation will be monotonous, with no music background or visual aids to help in the presentation. PowerPoint presentations usually provide a change for the audience in the presentation, and also give the crowd some visual explanations to the points that are being told in the presentation. So without PowerPoint in the presentation, it is very important that the presenter use some creativity in the presentation. This is because it is only this creativity that will keep the audience interested and motivated in the presentation!

The most important thing that has to be remembered to give a successful presentation without PowerPoint is to exactly know what you are talking about. If you are well versed with the matter you intend to present, you can very well present it without the help of PowerPoint. However, make sure to make your presentation only after learning about the temperament and nature of your audience. Remember that it is of no use talking to the audience as a group of employees. Instead, make it a point to tailor your presentation to meet the intellectual of the audience you are facing.

When beginning the presentation, you have to present it while keeping the end of the presentation in mind. You have to know what the purpose of your presentation is, as without PowerPoint you might lose the interest of the audience! Make sure you see, hear and feel what exactly it is that you want people to respond to in whatever it is that you say. Make a strong start to your presentation. Without PowerPoint, it is very much important that the first words and your appearance set the right tone for the audience to listen to you throughout the presentation. One of the best ways of making a connection with the audience without the help of PowerPoint is to tell a story, or an anecdote that has universal appeal.

One of the main things that has to be done when giving a presentation is to practice on the speech as much as possible. This is the only way of looking polished while speaking. It is indeed a false notion that using PowerPoint slides in a presentation will make a person a dynamic speaker. The process of becoming a dynamic speaker lies in the hand of the speaker. Only practice can make one a successful speaker, and this is one skill that cannot be delegated to anyone else. One of the best techniques to implement for practice is called bits. Here one practices a short piece of material over and over again till perfect. It is not that you practice it for word for word, one just has to talk one’s way through the presentation! In this way, one can easily continue a presentation, even if there is a distraction while onstage.

If PowerPoint is not used in a presentation, it is important that props be used instead. This is because a prop is basically worth a thousand words. With props, people tend to anchor thoughts in their minds to these props. It is no difference if the prop is large, small, funny or serious, as long as it relates to the point that you are trying to make and that the audience sees it! Another way of making sure that the audience loves you despite the fact that you don’t use PowerPoint in your presentation is to bring solutions to the problems they have. With your research of the audience, you would already have an idea to what their problems are; it is only up to you to bring new ideas to them to try.

Remember that when you are not using PowerPoint, you are the visual aid of the presentation. People will then gain more interest in whatever it is that you say, instead of visuals or fancy slides or overheads. So basically, without PowerPoint, it is important that the speaker be more self-confident and well versed in his speech. Without this, it may be quite impossible to imagine giving a presentation without PowerPoint!

Are you ignoring your customers requests

Copyright 2006 Willie Crawford

Many Internet marketing experts will tell you that the best way to find out what your customers want from you is to ask them. While that may be true, I believe that an even more accurate way is to just listen to what they're telling you, and to what they're asking you for.

To illustrate my point, I'll use a couple of examples from one of my own niches... the recipe and cookbook niche. If you already have even a minor foothold in any niche, my experience should be somewhat instructive.

In-case you're unfamiliar with my background, I earn six-figures from a soul food cookbook that I wrote and self-published. I wrote that cookbook because my site visitors asked for it.

The full story behind my first cookbook is that, when I first came online in 1996, I was told that I should focus on a niche. After building your typical "Internet marketing" site, which didn't really take off immediately, I eventually decided to build a site around the "soul food" recipes that I learned while growing up on a farm in North Carolina. I posted a few of my favorite recipes online as search engine bait, and then advertised affiliate products around the site ... usually with banners.

I was also told that I needed a mailing list to bring visitors back to the site, and to stay in touch with potential customers. With a recipe site, it made perfect sense to me to create a list where people could trade recipes. That list was an immediate hit, and has been going strong for over 8 years.

While the recipes sent out through the list were primarily from site visitors, list members grew to associate me with great recipes. They eventually started asking me if I had a cookbook. I told them "no" but that I would write one if they would buy it. I also announced that I was taking advance orders (to verify the demand). I had over 100 orders before I wrote the first word. That cookbook has provided me, and my family, with a comfortable living for YEARS!

Over the years, I tried to sell those site visitors, and list members, a variety of different backend products, but nothing sold as well as my cookbook.

For the last six years, list members have regularly told me what my next few products should be, but I wasn't really listening. List members regularly emailed me saying that they loved my recipes, but that they were on restricted diets. They often asked if I had diabetic, low-fat or low-carb recipes. They also often wrote to tell me that they'd been diagnosed with high blood pressure, and asked if I had any recipes for people with hypertension.

When I finally started listening, I knew exactly what my next 4-5 products should be. They should be versions of my cookbook featuring diabetic, low-fat and low-carb recipes. I also needed to write a cookbook for those with high blood pressure. All of those cookbooks will be rolled out to my list and sites within the next 2 months!

What's also instructive is that over the years I built up this HUGE asset... people who have bought cookbooks from me and then asked if I had more. They were telling me what to sell them. They were telling me that if I just offered them what they WANTED they would buy it.

The above is just applying basic common sense and a little bit of marketing know-how ...which most Internet marketers already possess. Let me share with you a few more insights that you probably already have but are not using.

1) The easiest way in the world to make more money from a proven, profitable niche is to "go deep." Produce multiple episodes or versions of the product. That's what movie producers do. That's what traditional book publishers do. Look at the "Chicken Soup For The Soul" series! That told me that if I produced additional versions of my cookbook, it would sell. My list members also "told" me that.

The way that I will apply this is by re-labeling my first cookbook "Volume 1" during the next printing. Then, I will introduce "Volume 2" and as many volumes as the market will bear over the years. Labeling the original "Volume 1" tells my customers to look for additional volumes. It sets up collectors to collect the complete series.

Speaking of collectors, another version of your product that you can release is a limited collectors' edition... if appropriate for your marketplace. The co-producer and host of the television cooking show that I'll tell you about later is doing just that. At my prompting, he's released a "Limited Edition Autographed Version" of his cookbook, "The Devotional Cookbook." You can see how he did that with my help at: http://Chitterlings. com/devotionalcookbook. html

What will make the limited editon of the cookbook, in the example above, sell out really fast is the fact that it really is only being released in a very limited quantity, and that a television personality is autographing copies. Ask yourself how you can apply a similar idea to your product. I'll admit that this idea isn't something that I dreamed up... it's somethings that I heard a speaker use as an example at a seminar. All I did was have my client APPLY the idea!

2) Go deep by offering more versions of your basic product. For example, with my cookbook, I offer it in PDF, print, and on CD. In a few months many of my recipes will be available on DVD since I will share them on a television cooking show that I'll be co-producing.

My mentors long ago told me that I needed not only a cooking show, but a full line of spices and sauces. Instead of listening to them, I went off in search of more exotic markets... largely ignoring the hungry market that I already had (pun intended).

It took one of my clients, coming to me with an idea for a cooking show that he had, to get me into the television business. When you really think about it though, producing a cooking show is just repackaging the information that I already have into a different format.

Listening to my market, will not only allow me to triple my book sales, it will also generate millions when the show is nationally syndicated. The show is just beginning production now, but will grow rapidly. You can follow our progress, and learn from the process, by frequenting our blog at: http://TheDevotionalChef. com/blog

You can also see how I develop and market a full line of cookbooks and related products by visiting my cooking site at: http://Chitterlings. com Go ahead and join the mailing list, as this is where I announce new products and site news.

A few people may ask why I share so much of what I'm doing in my cooking niche with you here. You may wonder if I'm not afraid of competition. The fact is that there are MILLIONS of webpages out there offering free recipes, yet I earn six-figures selling them. The fact is that there are thousands of people who have written cookbooks and are having difficulty selling them. I don't have to worry about competition because by studying Internet marketing I have learned how to dominate my niche.

What should you do with the information that I've just shared with you? Ask yourself how you can apply it in your niche. Ask yourself if your site visitors and subscribers aren't already telling you what they want to buy!

Once you discover that your product is a hit with the marketplace, listen to them as they tell you how to improve the product, and how to sell more things to them. Instead of going off looking for new and more glamorous markets, serve the one that you've already mastered. Apply the many marketing techniques you already know to your existing niche. It will pay off handsomely!

What makes a good speaker

Publishing Guidelines: You are welcome to publish this

article in its entirety, electronically, or in print free

of charge, as long as you include my full signature file

for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email me where you publish to. Thank you.


TITLE: What Makes a Good Speaker?

AUTHOR: Sandra Schrift

COPYRIGHT: ©2006 by Sandra Schrift. All rights reserved

Format: 60 Characters per line


What Makes a Good Speaker?

When people hear that I owned a national, professional speakers bureau for 13 years, they often ask me, who are the best speakers and why? What follows are some of the characteristics of a very successful speaker who is often a highly paid speaker.

‘Tell’ em what you’re going to tell them, tell them, and then tell’ em what you told them.”

1.They arrive early and check out the sound system and introduce themselves to audience members during the networking time.

2.They speak on a subject that their audience needs to hear. And they use words and body language that shows their passion and authenticity.

3.They connect with their audience in the first few minutes with a riveting story, a funny incident, a startling statement or perhaps a poem. They know how to make their opening remarks relate to the material that follows.

4. They have no fear. They don’t only say what the audience wants to hear, but what they NEED to hear. In other words, their remarks may raise some eyebrows. They give their audiences some fresh ideas.

5.They never make more than 3-4 points in their speech. They don’t feel the need to tell an audience everything they know. No one can retain it all. For each major point they tell an illustrative story. A good story evokes emotion and offers a lesson. The audience members are then only a step away from their own story.

6. They make great eye contact and make each person feel attended to. This makes them appear to be more heartfelt and really present for their audience.

7. Before closing, they summarize and reiterate their major points. They end with an inspiring story and a call to action. They hold the audience accountable – to take some action in the next few days, weeks.

8.They don’t talk too long. They know how much time they have been assigned and they don’t exceed it.

9.They rehearse their speech a few times but never sound canned. They NEVER read their speech verbatim.

10.All successful speakers market themselves. They all promote themselves. And they all Network. They are a model of excellence. And you can be too!

History of public speaking

There never has been in the history of the world a time when the spoken word has been equaled in value and importance by any other means of communication. If one traces the development of mankind from what he considers its earliest stage he will find that the wandering family of savages depended entirely upon what its members said to one another. A little later when a group of families made a clan or tribe the individuals still heard the commands of the leader, or in tribal council voiced their own opinions. The beginnings of poetry show us the bard who recited to his audiences. Drama, in all primitive societies a valuable spreader of knowledge, entertainment, and religion, is entirely oral. In so late and well organized communities as the city republics of Greece all matters were discussed in open assemblies of the rather small populations.

Every great epoch of the world's progress shows the supreme importance of speech upon human action individual and collective. In the Roman Forum were made speeches that affected the entire ancient world. Renaissance Italy, imperial Spain, unwieldy Russia, freedom loving England, revolutionary France, all experienced periods when the power of certain men to speak stirred other men into tempestuous action.

The history of the United States might almost be written as the continuous record of the influence of great speakers upon others. The colonists were led to concerted action by persuasive speeches. The Colonial Congresses and Constitutional Convention were dominated by powerful orators. The history of the slavery problem is mainly the story of famous speeches and debates. Most of the active representative Americans have been leaders because of their ability to impress their fellows by their power of expressing sentiments and enthusiasms which all would voice if they could. Presidents have been nominated and candidates elected because of this equipment.

During the Great War the millions of the world were as much concerned with what some of their leaders were saying as with what their other leaders were doing.

There is no aspect of modern life in which the spoken work is not supreme in importance. Representatives of the nations of the world deciding upon a peace treaty and deliberating upon a League of Nations sway and are swayed by speech. National assemblies from the strangely named new ones of infant nations to the century old organizations speak, and listen to speeches. In state legislatures, municipal councils, law courts, religious organizations, theaters, lodges, societies, boards of directors, stockholders' meetings, business discussions, classrooms, dinner parties, social functions, friendly calls in every human relationship where two people meet there is communication by means of speech.

Public speaking or gargle with drano 4 ways to prepare

: Which sounds more appealing, getting up in front of a group of strangers and talking, while they all sit there looking at you like a dog watching a ceiling fan...or gargling with Drano? It's no surprise how many would choose the Drano. Public Speaking has been ranked as the "number one fear" among thousands of us. The anxiety is overwhelming, you start to sweat profusely, your knees are knocking so hard you might break a kneecap, hands tremble like you dipped them in a fryer full of hot oil, voice starts quivering like someone dumped a bucket of ice water on your head and you can't remember what it is you are supposed to be talking about. Why? Because you are scared to death. I want to share with you some tips on overcoming this fear of Public Speaking. 1. Picture yourself doing it, go ahead picture yourself standing in front of all these people saying what it is you are going to be talking about. Picture yourself from start to finish. Begin with walking up to the microphone or podium, all the way thru your speech, and then finally wrapping it up to a successful outcome. 2. Practice, practice, your speech 'out loud' over and over again. Now, do the same thing to a real live person..(just make sure they will be honest with you about your presentation). It's been said: "Repetition is the mother of all skill" really is and you do it everyday in your real life, because you have done the same thing over and over again. You can just about overcome any fear you have by doing it over and over again. Sports are a good see NBA players almost never miss a free throw, PGA players make 20 foot putts, NFL kickers put it thru the uprights. It's not because they were born with some special's because they practiced and practiced and practiced some more. The same holds true for Public Speaking. 3. Whip out the camcorder and tape yourself giving your speech. That way you will be able to see what the audience will be watching and listening to. 4. Get a grip...just before you give your speech, RELAX. Take some slow deep breaths and remind yourself that all these people are here to listen to what you have to say. They don't know (or really care) what your personal life is like. Honestly, they could care less about anything going on in your personal life that YOU feel is adding to this anxiety. The more prepared you are, the less anxiety you'll experience, which in turn, will boost your confidence sky high. Then after you are all "said and done" will never look at a can of drano the same way again.

Fluent speech and how to achieve it

This article is all about how to achieve fluency and looks at the specific speech impediment known as stammering/stuttering. My name is Steve Hill, I suffered with a stutter from the age of four and despite regular conventional speech therapy, continued stuttering until the age of twenty-two.

I found life with a stutter extremely frustrating as at times I could speak very well. For example when I spoke to what is now my ex-girlfriend I very rarely had a problem, however when attempting to speak to her parents I struggled quite badly.

When I was drunk my fluency level also would improve to a level where I would be shocked if I stuttered at all.

I could not understand why I could talk to one person but not to another and why I could speak when I was drunk but not when I was sober.

I read many books about speech imediments, achieving fluency and stuttering and spoke to many speech therapists. From what I read and from what I was told, I was made to believe that I was unable to live a stuttering-free life as it suggested you are unable to eradicate a stutter.

This is a very negative attitude, however I could not really believe what I was hearing and reading as I knew I could talk very well at times.

I then was fortunate enough to watch Bruce Willis being interviewed on the television. He stated that he had had a stutter which had started when he was a young boy, however he had managed to achieve fluency when he was a late teenager. This was a huge inspiration to me and I then decided that I would attempt to overcome my own speech impediment.

After nearly a year of working very hard by reading books about positive thinking and mind over matter and by basically studying people who I thought were great speakers, I also managed to beat the stutter. As a career I now help other people to achieve fluency.

The start of your own business

Excitement at the thought of starting your own business venture, fear at the thought of failure, are the two major emotions that people face when thinking of starting their own business. For many the fear of failure is enough to hold them back from taking the chance at starting their own small business; however, with careful planning and some luck a small business will be set for success.

When starting a small business it is important to step back and decide what exactly the company will be focusing on. What type of products or services will it be providing and to what group or niche will the company be aiming towards as its target audience. This seems like a simple enough step however many people many people either try to cater to too broad of an audience or to too small of a group. Although trying to appeal to a large audience may sound great at first, it can be harmful for a small business. Trying to cater to a broad spectrum of people makes the company lose focus and ultimately lose its identity. Targeting too small of an audience is a problem simply because a small target group makes for a small population of potential customers.

Another thing to consider is the supply and demand of the market that the company will be focused on. A company will need to either be excellent at what it does, very unique in what it does, and most importantly lucky to succeed let alone survive. Choosing a market that is largely in demand and short in supply will increase a company’s chance of survival immensely. The opposite can be said for a market that is low in supply and large in demand. Try to study where current business trends are headed towards and what is needed or wanted by today’s consumers. Also, it is important when looking at trends to try and think about its long term viability. The last thing that you want to do is start a business based on a fad that is over within a year or two.

When a general direction is decided for your small business, it is important to then think about the things that your company will do better than your competition. What will make you unique? What will make people choose your products and services over anyone else’s? Most importantly, is there something that will make people choose you over your competition? There is definitely a problem if the last question was met with hesitation or a no. There needs to be something that sets your company apart from the rest and pulls you out from the mold of every other business.

Finally when all of that is set, it is important to think of how you will get your name out to your consumers. Marketing and advertisement are crucial in getting your business known to your audience especially at the start of your business. If it’s possible getting a public relations firm to help market your name will help immensely.

Be confident even in the face of confidence killers

You can be confident! All you have to do is rid yourself of confidence killers. Confidence killers are self-defeating thought patterns. Many of us walk through life with these harmful assumptions.

See if you’ve got any of these evildoers in your thoughts:

1. The All or Nothing Sniper:

This way of thinking is the reason you can’t seem to enjoy even the small wins you’ve been getting in life. I’ll bet you were the kid in school who went home crying when you got one wrong on a test!

You think you are a complete failure when your performance (whatever it is) is not perfect. You’d be confident if you didn’t spend so much energy being so hard on yourself!

2. The Dark Cloud of Destruction:

Look out! There is a disaster hiding behind every corner. Expect it. The Dark Cloud of Destruction makes you think silly things like: ‘I failed my chemistry test; there is no point in even thinking about college, now.’

3. Warlord of Negative Magnification:

If you listen to this confidence killer you’ll never be confident. He’s got a warped idea that if it’s good - it doesn’t really count. He’ll take any little negative anthill and magnify it like it’s a mountain.

If you won 8 singing contests but had a cold for the 9th and came in second, he’ll harp on that ninth and you’ll never look at the 8 trophies as the great achievements they really are.

4. The ‘If I feel it, it must be so’ Monster:

This is like a computer worm that shuts down all the clear thinking parts of your brain! A person with this can never be confident until they learn that how they are feeling doesn’t necessarily match up with the truth. We all have days when we don’t look our best or perform at our best.

The ‘I feel stupid so I must be stupid’ syndrome allows us to let our emotions run our lives. Don’t blindly accept emotions as truth. Be confident enough to think that tomorrow you probably will be feeling different.

5. The Sinister Should:

Perfectionists are good at should statements. Should statements are more about what your think other people expect from you than what you really want.

Should statements can be something like: Everybody should have an education plan. The person then thinks ‘ Oh, no! I don’t have an education plan! There must be something really wrong with me.’

6. Libellous Labeller:

Let’s throw this one in jail and throw away the key. You know the thought. It’s the one that we use to blame things on something. ‘I am a loser. It must all be my fault.’ If you are going to think labels, label yourself a confident person.

7. Compliment Constrictor:

This creepy crawler just can’t seem to let you accept a compliment. For once, if someone tells you that you look good in that dress, don’t let the slimy one takeover and say: ‘Really? I think it makes me look fat!

The good news is that recognizing any of these villains is half of the battle. So put on your white hat - train yourself to cancel these confidence-killing thoughts.

How to hire the perfect keynote speaker

  • Establish the date, location and budget of your event. These factors will play an important role in determining the pool of keynote speakers available to you. Your date, for example, will affect which keynote speakers are available, whereas your budget will limit whom you can and can’t afford to hire. In order to save on the cost of the keynote speaker’s travel, you may want to consider the distance between where he or she resides and where your event will take place.

  • Determine the type of presentation you want and the time of day when it will take place. Some speakers are skilled at delivering workshops, while others excel at providing keynotes. After-dinner speakers should incorporate humor into their talks, where morning speakers should be energizing.

  • Clarify why you want to hire a keynote speaker. Some common reasons include the desire to:
    • Educate
    • Motivate
    • Shift behavior
    • Initiate a change effort
    • Raise funds
    • Promote a cause or organization
    • Entertain

  • Consider which keynote speakers have been successful in the past with your group or a group similar to yours.

  • Call your friends and associates. Asking for references can be a great way to narrow down your search. BigSpeak can locate any keynote speaker for you whether you see them on our roster or not.

  • Establish who the core decision makers are regarding a keynote speaker and tap into their vision.

  • Consider the demographics of your audience. Do you need a keynote speaker who will appeal to a general audience or one who will interest a specific demographic group (e. g., an all-women’s group)?

  • Avail yourself of BigSpeak!’s agents’ expertise. We have helped thousands through the process of choosing just the right keynote speaker for their event and are happy to lend you our ear and ideas. What’s more, our services are free. We are motivated to get you the best keynote speaker for your event because our aim is to keep you coming back to BigSpeak! for all of your keynote, training and consulting needs.

Rule of 3 not 2 not 4

When arranging flowers, balloon bouquets, or business presentations, do you use the rule of three? With flowers and balloons, optically we prefer odd numbered or non-symmetric arrangements. Impress your friends with this tip, don't make a balloon bouquet of two or four balloons, stick with three!

Before I get to business presentations, I want to relate a cute baseball story to provide greater context for the rule of three.

Many years ago I coached T-ball with a fellow who was 6'10". At 5'7" it is safe to say I really looked up to this person. We were coaching five year old kids and this was their foray into baseball.

At one of our early practices, Bill saw me providing instruction on how to hit the ball off the "tee". He asked me what I was doing. My many years of baseball behind me, I guess I looked at him a bit dumbfounded. I explained I was providing direction on hitting the ball. One of my life lessons was about to begin.

Bill said, "Clayton, you can only tell the kids three things. It is all they will remember - if you are lucky!" Bill also suggested I'd be more successful if I related each point to something the kids could visualize or were clues to help them. Lastly he told me consistency and repetition is good.

So step one became how to set up in the batter's box. I suggested their feet became tree trunks with roots going into the ground so they didn’t move. Our "code" when they approached the batters box became ROOTS! Second was to watch the bat hit the ball. Our code was to take our first two fingers and point to our eyes, as a reminder to WATCH the bat hit the ball. Sounded simple enough, and with practice most did. Lastly they had to remember to run. That is where the parents were quick to help coach by yelling from the stands RUN RUN when the hit was made. Our first batter in our first game hit the ball and ran ... you guessed it, straight out to second base and kept going! We learned a lot that year!

Bill later explained to me, not only kids, but adults have short memories. Tell them one thing they'll remember it, tell them two and you are still safe, tell them three and they may remember it but don’t go past three. He called this the rule of three.

How do you leverage the rule of three in business?

- First, prioritize the three most important points you want to communicate.

- Second, relate each point to something familiar to your audience, capture their interest and attention.

- Third, be consistent and repeat the three points to reinforce your message.

Think about your next presentation. What are the three most critical points you want to message? Do you begin and end by reinforcing them? If you are using PowerPoint, limit your bullets to three per slide. This forces you to think in threes and prioritize your communication. Lastly, how do your points relate to your audience? Are they a call to action? Why are they important? How will they benefit your audience? A wise person once recommended, "Tell them what you are going to tell them. Tell them. Then finish by reminding them what you told them!"

Start practising the rule of three. You will be surprised how well it will work for you!

Speech topics that capture the full attention

First, if you are looking for a persuasive speech topic, you must know that the more controversial the speech topics, are the more response you will get from your audiences.

The topic sentence has to be short, declarative sentence that states the central idea of your speech. Your persuasion speech topics should zero in on one main idea rather than focusing on entirely different areas.

If you are looking for science related speech topics, there's plenty of those in the science forums. It is relatively easy to join forums. A visual presentation is sure to bring your informative speech topics to a whole new level of interest.

Choosing a persuasive speech topic for your presentation is not an easy task. Introduce the topic with a statement of fact and support that statement with the main points of your speech. Write a purpose statement by stating the goal and topic for a speech and specifying the method to be used in developing the speech. This means you will have to research your topic and work your sources into your speech and outline.

The more controversial your persuasive speech topic, the harder challenge your creating for yourself, and the more you'll learn. Interest the listeners in the topic, purpose, and issues of the speech. Developing a topic and identifying the purpose of a speech will aid in the organization and direction of the overall performance. You will get enthusiastic applause...perhaps even a standing ovation, every time you speak if you develop informative speech topics which are slightly controversial in nature!

If you should emphasize both the positive and negative characteristics of your topic in order to provide a well-balanced speech, you will definitely make your speech more interesting! So, the idea here is to first pick a topic and then list down the positive and negative characteristics of your topic. It will stimulate your mind in more ways than you can imagine, and could easily spawn dozens of speech topic ideas.

Public administration and relations

Public Administration And Relations

During the 18th centuries, our public relations order

was grounded on rules and regulations that lacked

intelligence. In the 18th century because of these

facts, the public administration started to solidify

after recognizing the realities of the faults in the


Public relation began to shape the English Legacy,

Articles of Confederation, written debates from Thomas

Jefferson and Alexander Hamilton. It was also in

formation because of the First State Constitutions.

In the Articles of Confederation as well as the

Perpetual Union---during the 17th centuries the

framework of public relations affording its initial

novel nation-which emblematical partiality of early

American’s traditions set the order for administrative

miscellany and evidentially insisted on the public

relation restrictions, or constraints.

The grassroots no doubt emerged from the Articles

attention given to theories that equal reliability

with authorization and its dedicated partition of

public employment was conspicuously their aversions to

recognize or distinguish the responsibilities amid

executive and legislative rules of the political


This led to battle amongst leaders, which became the

working class, and manufacturing of substantial

privileges or prerogatives.

Public relations took on a new outlook when they had

to decide the best method to reform, or create new

rules in the system. Town meetings were eventually set

up to assist with finding new ways to organize the

public administration offices. The Article however

failed to convene this challenge.

Because of this failure in the system, the Supreme

Courts took power over the Article.

Avoiding a panic attack and public speaking

Many people associate a panic attack and public speaking. They usually have had an anxiety-producing public speaking experience. They may test that past memory of public speaking again, but often the same anxiety reaction results. People who have to speak publicly on a frequent basis and suffer from panic attacks are always searching for a panic attack remedy.

Amber's Story

Amber had many risk factors for panic attacks when she entered high school. Her mother had a history of anxiety as well as her older brother. Amber was successfully able to avoid a speech class until her final semester of school. In order to graduate, she was going to have to take speech.

Although she had never received a diagnosis of panic attacks or an anxiety disorder, Amber had always dreaded taking a public speaking class. Just the idea of standing up in front of a class of her peers caused Amber to feel dizzy and nauseous.

When Amber walked into her first day of class, the teacher could see how nervous she was. He came up to Amber after class and discussed her obvious discomfort with this public speaking class. Amber discussed her physical reaction to having to speak in front of her peers. She explained to her teacher how she was:

* Extremely Anxious

* Dizzy

* Nauseous

* Short of Breath

Amber's teacher recommended that she visit with the school counselor before their next class meeting. Amber was embarrassed by her reaction and was even more anxious about having to meet with the school counselor, but she knew that she was not going to be able to graduate if she could not figure out some way to get through this class.

The school counselor was very familiar with the signs of a panic attack and especially with students feeling uncomfortable about speaking in front of their friends. To help Amber get through her next day of speech class the counselor recommended that Amber stand up in front of her family every time she wanted to talk that evening.

So Amber told her family what she was trying to do to help get over her fear of public speaking. At dinner, Amber stood up every time she asked to have an item passed to her. Before bed, Amber stood in front of her parents and brothers and did a pretend speech.

Although speaking in front of her family was a lot different than speaking in front of her peers, it did help her get through the next day of class without having a full blown panic attack. Amber was extremely uncomfortable during her speech class but was able to focus and get through the class.

As the semester continued on, Amber asked some of her friends to come to her house the night before she had a big speech due. She would then practice her speech on her close friends and family until she was able to get through it without an extreme amount of anxiety.

The technique Amber used to overcome her panic attacks is called systematic desensitization and is one of the most widely used remedies for people suffering from panic attacks.

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